Special introductory price! Price is for 1 piece. Ships assorted colors. Displays length in both inches and centimeters! One side is in "inches"; other side is in "centimeters"! New product. Europe's best selling tape measure finally available in the US! This small yet strong German-made retractable tape measure is just the ticket. Large enough to measure your waist, chest, inseam, etc. without being bulky. The retractable feature is very nice and storage is a breeze! This 60" long tape measure will quickly become your most valuable everyday tool! This 60" long hemline retractable tape measure features a heavy duty German made spring mechanism for long lasting life. It has automatic wind-back and comes with a functional stop and go mechanism. It is a bit more pricier compared to other keychains since it is a high quality German made product. Easily work in both imperial & metric units using this versatile and super functional tape measure. One side displays length in inches, the other side displays length in centimeters. Easy pull out system with locking function and automatic rewind push button. Tape length is 60 inches (150 cm). Width is 3/8". High quality tape measure, made in Germany. Price is for 1 (one) tape measure. Ships from Amazon.com. **** Important Note: Note that this item ships in assorted colors: Amazon warehouse is unable to process color requests. Customer must be willing to accept any color received. ****