The Agi Max Kera-X Brazilian Keratin Treatment is an innovative process that transforms the hair without chemically altering the hair strands, but by sealing the hair in keratin. Keratin is the primary protein of the skin, hair and nails. The use of a keratin-based product adds moisture and strength to hair damaged by blow drying, coloring, and traditional relaxers. What is the difference between a traditional relaxer and the AGI MAX? Traditional relaxers work by breaking the hair bonds and permanently changing the molecular structure of the hair. This method of straightening weakens and dehydrates the hair ultimately causing irreversible damage. Once the damage is done the only options are either learning to live with the poor results or cutting the hair. Furthermore, if your hair is color treated, processed, or already in poor condition the use of a traditional relaxer is strongly discouraged. Agi Max Kera-X offers a gentle, commitment free alternative to anyone that wants to relax their hair but would like to avoid the destructive results of a traditional straightener. Agi Max innovative treatments will never break the hair bonds, instead they will form a protective coating over the hair that will impart a brilliant shine. -Shampoo washes hair removing possible deposited residues and preparing it for Kera-X System treatment. -Kera-X treatment is an aminoacids complex that replenishes the keratin in dry and damaged hair, making them soft and manageable. -Finishing Balsam Agi Max complements step 2 Kera-X system, sealing hair cuticles promoting maleability and shining to the hair fiber. Benefits: - Formaldehyde free. - More smooth hair - Reduced hair volume - Light, bright and hydrated hair The Kit Contains: Step 1 - Agi Max Deep Cleansing Shampoo - 500ml / 16.91oz Step 2 - Agi Max Thermal Reconstruction - 500ml / 16.91oz Step 3 - Agi Max Balsam Hydrating Mask - 460gr / 16.22oz