Product DescriptionAlterna CAVIAR Anti-Aging Multiplying Volume Shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold, a proprietary technology, locks in hair color brightness. Formulated WITHOUT Parabens, Sulfates, and Phthalates. This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks: 89% said the more they used, the more their hair looked multiplied.Brand StoryWe create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience