WORRY-FREE HAIR CARE: Aluram is Gluten, Sulfate, Paraben and Cruelty Free. Our Vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty | HYDRATE, MOISTURIZE & NOURISH: This shampoo gently cleans your hair and alleviates dry scalp at the same time. It provides overall nourishment from scalp to ends, making them healthier, cleaner and manageable. | FORMULATED FOR THOROUGH CLEANSING: Our daily shampoo detoxifies your hair by eliminating dirt, impurities, residue and sebum. The gentle and silicone free formula maintains color vibrancy and cleanses without depleting your natural moisture content. | INFUSED WITH CHARCOAL & POMEGRANATE SEED OIL: Our daily shampoo is enriched with beneficial ingredients like charcoal and pomegranate seed oil. Charcoal works to unclog the pores in your scalp, which lets your hair breathe while pomegranate seeds strengthen follicles smoothing frizzy hair. | MARULA OIL & COCONUT WATER BASED FORMULAS: Also known as nature’s most perfect water, coconut water infuses your strands with hydration, strength and shine. Marula oil helps protect your hair from environmental damage and smoothens cuticles.

Coconut Water: Infused with nature's most perfect water for nourishment, hydration and shine; Experience unparalleled moisture and vitality with every wash | By Stylists, for Stylists: This salon-inspired shampoo for women and men is designed for all hair types, including color-treated and damaged hair, to enhance health, strength, and vibrancy | Unconditional and Uncomplicated: Cruelty-free, sulfate-free and paraben-free haircare, embracing the power of natural ingredients for your peace of mind | Cleansing Nourishment: Helps detoxify by attracting and removing impurities and buildup; Charcoal and Pomegranate Seed Oil nourish hair, locking in color and shine | Clean Beauty, Clear Conscience: Commit to environmental responsibility with sustainable luxury haircare solutions

Coconut Water: Infused with nature's most perfect water for nourishment, hydration and shine; Experience unparalleled moisture and vitality with every wash | By Stylists, for Stylists: This salon-inspired conditioner for women and men is designed for all hair types, including color-treated and damaged hair, to enhance health, strength, and vibrancy | Unconditional and Uncomplicated: Cruelty-free, sulfate-free and paraben-free haircare, embracing the power of natural ingredients for your peace of mind | Strength and Softness: Helps reduce breakage and improve elasticity with essential fatty acids and nutrients; Rosehip and Watermelon Seed Oils nourish hair, locking in color and shine | Clean Beauty, Clear Conscience: Commit to environmental responsibility with sustainable luxury haircare solutions

Coconut Water: Infused with nature's most perfect water for nourishment, hydration and shine; Experience unparalleled moisture and vitality with every wash | By Stylists, for Stylists: This salon-inspired conditioner for women and men is designed for medium to coarse hair types, including color-treated and textured hair, to enhance health, strength, and vibrancy | Unconditional and Uncomplicated: Cruelty-free, sulfate-free and paraben-free haircare, embracing the power of natural ingredients for your peace of mind | Strength and Softness: Deeply hydrates for lasting moisture with essential fatty acids and nutrients; Biotin and Sea Buckthorn Oils nourish hair, locking in color and shine | Clean Beauty, Clear Conscience: Commit to environmental responsibility with sustainable luxury haircare solutions