THE PERFECT FINISH Designed for men who want immediate relief after shaving, American Shaving After-Shave Balm hydrates, soothes, and calms skin with a rich, restorative cream for ultimate post-shave comfort and protection. Suggested Use 1. Shave, preferably with a DE safety razor or straight razor. 2. Rinse face with cold water and pat dry. 3. Scoop a dime-sized portion with your finger. 4. Spread evenly across the shaved area. 5. Enjoy your healthy, hydrated, irritation-free skin. Tip: For best results, begin your shave with American Shaving Pre-Shave Oil. Our Brand Story American Shaving Co. was founded with a rebellious spirit and lofty objective: To offer expertly crafted shaving products at a revolutionary price, while leading the way for a better shaving experience for men everywhere. We dreamed of a line of traditional shaving products that looked and felt like they were created for the modern man. We yearned for products that put the utmost importance in top-notch ingredients, masculine scents, and quality skin care. And we longed for a premium barbershop shave you could get at home at a fair, affordable price. Fed-up with using other subpar and/or overpriced products already on the market, we set out to create a line of products that we loved to use. And so, American Shaving Co. was born. American Shaving Co. is our dream realized. Our customers love using American Shaving, we love using American Shaving, and we know you?ll love using it too. Our Product Ethos American Shaving Co. products contain no fillers, additives, parabens or GMOs. We pride ourselves on creating aromatic, luxurious, effective shaving products that all men can enjoy.