volume that packs a performance: clinically proven for 2.3x more volume** **clinically tested when using big hit shampoo + conditioner together as a system. | iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home. | soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine | removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look | smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish
boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine | removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look | smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish
clinically proven to remove more oil than our traditional dry shampoo** **when compared to our traditional perk up dry shampoo. | revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extrac + our signature superfruit sea buckthorn. | community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.
87% more repair*, 55% less breakage*, 2x stronger* hair after one use. | innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. | plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals can provide keratin-like benefits from a plant source