Ditch the brass and achieve your icy blonde dreams with our brand new Blue Powder Bleach! This isn’t your average bleach, this is professional-grade lightening power that lifts hair up to 9 levels for platinum perfection. ❄️ Our quick-acting formula minimizes processing time, making it perfect for both bleach bosses and bleaching newbies. | Blue Powder Bleach: Banish brass with this innovative bleach that has built-in anti-yellowing pigments. Hello, icy blonde dreams! | Banish the Brass and Achieve the Perfect Canvas: The blue hue in this bleach acts like a magic wand, neutralizing orange and brassy tones for cooler, brighter blonde results. Say hello to anti-orange effect hair bleach! This creates the perfect ice blonde base for true hues to shine when adding in your favorite AF shades on top. Whether you're dreaming of Electric Paradise or Aquamarine, Blue Powder Bleach will help your true colors come alive. | Quick & Easy Does It: Our dust-free, no-drip formula is a dream to use, even at home. Plus, the creamy consistency mixes and applies like a breeze, ensuring even lightening from root to tip. | Versatile Application: Suitable for both on-scalp and off-scalp applications. | Lighten Like a Pro: This customizable lightening bleach works with your favorite developer to achieve your desired level of lift, whether you're going for subtle highlights or full-on platinum. | 8.8oz Tub: Perfect for bleach bosses with big hair goals.