Freshen up your pet to the next level with Arm & Hammer Ultra Fresh grooming. Our Itch Relief Shampoo with oatmeal and aloe in this 24 ounce value size with a convenient pump helps hydrate the coat to alleviate irritation or dryness on the skin. This dog shampoo is infused with baking soda to neutralize bad odors and remove impurities for an advanced clean. It is a great dog shampoo for dogs with sensitive skin. The creamy formula of this anti itch dog shampoo works into a rich, luxurious lather to reach every inch of your dog with an invigorating white tea & sage fragrance leaving your pet Ultra Fresh every time. Regular bathing is an important part of pet care; clean, fresh smelling dogs are more welcome in many places than dirty, smelly dogs. Bathe your dog just the way you'd like to - from head to tail - with Arm & Hammer Ultra Fresh Itch Relief Oatmeal dog shampoo. Suitable for dogs of all ages, this anti itch, itch relief oatmeal and aloe doggie shampoo is specifically designed to give your pet a clean, fresh smell. DIRECTIONS: Thoroughly wet the dog's coat with warm water. Apply shampoo and work into lather from the back of the ears to tail, being careful to avoid eyes. Rinse well. Arm & Hammer is the trusted name in gentle, yet effective cleaning for the past 100 years, and Arm & Hammer Grooming Care for Pets brings those same cleaning methods to our companion animals. Arm & Hammer is known for delivering a simple and trustworthy clean. Our products are infused with baking soda to naturally deodorize as they cleanse. With a wide variety of pet shampoos, conditioners, and sprays, Arm & Hammer makes it easy for pet parents to confidently care for their canine companions. WARNINGS: For external use only. Safe for dogs 8 weeks of age and older. Avoid contact with eyes. Keep out of reach of children.