Freshen up your pet to the next level with Arm & Hammer Ultra Fresh grooming. Our Whitening & Brightening Shampoo in a Lavender and Vanilla scent polishes the coat to keep it bright while deeply nourishing the skin. Made with Awapuhi & Argan Oil, this whitening dog shampoo is infused with baking soda to neutralize bad odors for an advanced clean. Our creamy formula works into a rich, luxurious lather to reach every inch of your dog with a soothing lavender and vanilla fragrance leaving your pet Ultra Fresh every time. Regular bathing is an important part of pet care; clean, fresh smelling dogs are more welcome in many places than dirty, smelly dogs. Bathe your dog just the way you'd like to - from head to tail - with Arm & Hammer Ultra Fresh dog grooming products. Give your dog a fragrant bath with the Arm & Hammer Ultra Fresh Lavender Vanilla Dog Shampoo. Suitable for dogs of all ages, this whitening and brightening doggie shampoo is designed to give your pet a clean, fresh smell. DIRECTIONS: Thoroughly wet the dog's coat with warm water. Apply shampoo and work into lather from the back of the ears to tail, being careful to avoid eyes. Rinse Well. INGREDIENTS: Water, Coconut Based Surfactants, EDTA Disodium Salt, Polyquaternium-7, Glycerin, Glycol Distearate, Diglycerides, Sodium Chloride, Awapuhi Extract, Honey Extract, Argan Oil, Fragrance, DMDM Hydantoin, Citric Acid.WARNINGS: For external use only. Safe for dogs 8 weeks of age and older. Avoid contact with eyes. Keep out of reach of children.