Amazon.com Aveeno Active Naturals Skin Relief Moisturizing Lotion is rich, yet fast-absorbing. This triple-oat formula moisturizing lotion with shea butter extract is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness. and itchiness. And since it has no added fragrances, it's ideal even for sensitive skin. AVEENO Skin Relief Moisturizing Lotion with Soothing OatmealActive Naturals Skin Relief Moisturizing Lotion with Soothing OatmealAt a Glance:Relieves itchy, extra dry skinMoisturizes for 24 hoursCools on contactNoncomedogenicGood for sensitive skinFragrance freeThe triple-oat formula moisturizing lotion with shea butter relieves itchy, extra dry skin. Dermatologist RecommendedThis patented triple-oat formula with shea butter extract relieves and soothes itchy, extra dry skin, and is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness, and itchiness. This breakthrough lotion starts working immediately to nourish and restore lipids and essential moisture to skin. Rich, yet fast-absorbing, it contains no added fragrance and is good even for sensitive skin. It is a skin protectant and non-comedogenic. Natural Colloidal OatmealThe natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats. The Science Behind OatsThe scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin. The Benefits of OatsRelieves dry skinThe natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin.Soothes itchy, irritated skinColloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.Soothes extra dry, irritated skinColloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.Moisturizes skinOat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. AVEENORecommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What's in the BoxAVEENO Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal, 18-Ounce Pump. Body WashEczema CreamDaily Moisturizing Body WashFragrance Free Skin Relief Body WashEczema Therapy Moisturizing CreamLotionDaily Moisturizing LotionDaily Moisturizing Lotion with SPF 15Skin Relief Moisturizing Lotion Product Description Aveeno Skin Relief Fragrance-Free Moisturizing Lotion is a rich, yet fast-absorbing therapeutic lotion that helps heal and relieve very dry skin. Gentle enough for sensitive skin, the nourishing body lotion starts to work immediately to nourish and restore skin's essential moisture, so that skin looks and feels soft and healthier. Specially formulated with soothing Triple Oat Complex and hydrating natural shea butter, this daily moisturizing lotion is clinically shown to help relieve and soothe extra-dry skin and moisturize for a full 24 hours. Our creamy shea moistu