DEEP CLEANSE BODY CARE: Our energizing body wash cools on contact, invigorating and deeply cleansing the skin. Citrus and herbal aromatic extracts provide the ultimate post-cleanse refresh | ENERGIZING & EFFECTIVE FORMULA: Formulated with Mandelic Acid, a gentle yet effective AHA, this refreshing cleanser helps to neutralize and fight body odor. The Fermented Sugar Cane and the formula's low pH helps combat body odor | HOW TO USE: Suitable for all skin types. Apply a generous amount onto hands, washcloth or loofah and massage into skin. For added benefits, leave on for a few minutes. Rinse thoroughly | PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free | SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skinàhealth, which support the integrity and effectiveness of our formulations

GENTLE CLEANSE: Our sensorial, hydrating body wash transforms from a luscious oil to a gentle lather, cleansing without stripping the skin of essential moisture. | DEVELOPED FOR ALL SKIN TYPES: A cleansing oil developed for all body types. Naturium body wash leaves skin feeling clean yet nourished. | HYDRATING FORMULA: Formulated with over 50% glycerin, a blend of linoleic-rich oils and plant-derived squalane, this transformative body cleanser is rich in humectants that hydrate and nourish skin. | BIOCOMPATIBLE & DERMATOLOGIST TESTED: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. We utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety. | HIGH-PERFORMANCE SKINCARE: Cruelty free, paraben free, vegan, gluten free, & dermatologist tested.

GENTLE CLEANSE: Our sensorial, hydrating body wash transforms from a luscious oil to a gentle lather, cleansing without stripping the skin of essential moisture. | DEVELOPED FOR ALL SKIN TYPES: A cleansing oil developed for all body types. Naturium body wash leaves skin feeling clean yet nourished. | HYDRATING FORMULA: Formulated with over 50% glycerin, a blend of linoleic-rich oils and plant-derived squalane, this transformative body cleanser is rich in humectants that hydrate and nourish skin. | BIOCOMPATIBLE & DERMATOLOGIST TESTED: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. We utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety. | HIGH-PERFORMANCE SKINCARE: Cruelty free, paraben free, vegan, gluten free, & dermatologist tested.

EVERYDAY WASH: Our daily, nutrient-rich multi-vitamin body wash is formulated to remove dirt, oil and other impurities while supporting the skin’s NMF (natural moisturizing factor) balance. | MULTI-USE CLEANSER: Developed for all skin types and appropriate for daily use. This body wash can also be used as a facial cleanser. | RESTORING FORMULA: Our daily, nutrient-rich multi-vitamin body wash is formulated with mild, plant-based surfactants and also features an amino acid composition, vitamins and minerals that replenish, energize and maintain healthier-looking skin. | BIOCOMPATIBLE & DERMATOLOGIST TESTED: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. We utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety. | HIGH-PERFORMANCE SKINCARE: Cruelty free, paraben free, vegan, gluten free, & dermatologist tested.

GENTLE CLEANSE: Our salicylic body wash smooths and decongests without dryness or irritation, nourishing and replenishing to keep skin soft and smooth | MULTI-USE CLEANSER: Developed for all skin types and appropriate for daily use. This body wash can also be used as a facial cleanser | RESTORING FORMULA: Our skin renewing salicylic acid body wash is formulated with encapsulated, time released salicylic acid that provides gentle topical exfoliation to help clear clogged pores and smooth skin without dryness or irritation | BIOCOMPATIBLE & SAFE: Our skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety | CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science

SMOOTHING CLEANSE: Our glycolic acid body wash exfoliates and resurfaces rough and bumpy texture to reveal softer, smoother skin | MULTI-USE CLEANSER: Developed for all skin types and appropriate for daily use. This body wash can also be used as a facial cleanser | EXFOLIATING FORMULA: Formulated with an AHA blend including glycolic, lactic, pyruvic and tartaric acids, our cleanser sloughs off dead skin cells while red algae hydrates for softer, smoother more supple looking skin | BIOCOMPATIBLE & SAFE: Naturium's skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety | CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science

SMOOTHING CLEANSE: Our glycolic acid body wash exfoliates and resurfaces rough and bumpy texture to reveal softer, smoother skin | MULTI-USE CLEANSER: Developed for all skin types and appropriate for daily use. This body wash can also be used as a facial cleanser | EXFOLIATING FORMULA: Formulated with an AHA blend including glycolic, lactic, pyruvic and tartaric acids, our cleanser sloughs off dead skin cells while red algae hydrates for softer, smoother more supple looking skin | BIOCOMPATIBLE & SAFE: Naturium's skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety | CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science

HELPS TO IMPROVE SKIN TONE: Double up and save with our jumbo size topical tranexamic acid serum. Helps target appearance of uneven skin tone and texture, plus calms/supports skin barrier | CONCENTRATED, POWERFUL FORMULA: Our topical tranexamic acid serum is formulated with a potent level of tranexamic acid, plus kojic acid, niacinamide and licorice root extract for more radiant looking skin | ALL SKIN TYPES: Perfect for those with sensitive, problematic skin, though a patch test prior to use is advised. Use 1-2 pea-sized drops AM + PM gradually increasing use. If mild sensitivity/redness occurs, reduce frequency until skin adjusts | PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, made in the USA, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free | SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skin’s health, which support the integrity and effectiveness of our formulations

HELPS TO IMPROVE SKIN TONE: Our topical tranexamic acid serum helps target appearance of uneven skin tone and texture, plus calms/supports skin barrier | CONCENTRATED, POWERFUL FORMULA: Our topical tranexamic acid serum is formulated with a potent level of tranexamic acid, plus kojic acid, niacinamide and licorice root extract for more radiant looking skin | ALL SKIN TYPES: Perfect for those with sensitive, problematic skin, though a patch test prior to use is advised. Use 1-2 pea-sized drops AM + PM gradually increasing use. If mild sensitivity/redness occurs, reduce frequency until skin adjusts | PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, made in the USA, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free | SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skin’s health, which support the integrity and effectiveness of our formulations

CLINICALLY SHOWN RESULTS: Double up and save with our jumbo size vitamin C complex serum. Our serum instantly hydrates skin and clinically shown to improve the appearance of fines lines and wrinkles in just 4-weeks, based on an 8-week clinical study on 32 subjects | CONCENTRATED, POWERFUL FORMULA: The high concentration of our complex including highly stable, pure l-ascorbic acid and Kakadu plum, one of the richest sources of vitamin c, helps address signs of aging, reducing the appearance of fine lines and wrinkles | MOST SKIN TYPES: Appropriate for those with sensitive skin, though a patch test prior to use is advised. Apply even layer onto face, neck and chest morning/night, avoiding eye area. For best results, follow with moisturizer and use sunscreen in the morning | PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, made in the USA, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free | SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skinàhealth, which support the integrity and effectiveness of our formulations

CLINICALLY SHOWN RESULTS: Clinically shown to brighten skin’s appearance, improve the look of fine lines & wrinkles plus skin tone & texture (in an 8-week clinical study on subjects, representation across all skin types & self-perceived sensitive skin) | CONCENTRATED, POWERFUL FORMULA: Formulated with vitamin c, retinol, hyaluronic acid, niacinamide and salicylic acid, this all-in-one facial care combines a blend of skin-benefiting actives to improve the overall look of skin | MOST SKIN TYPES: Appropriate for those with aging, blemish-prone, combination, and dry skin, though a patch test prior to use is advised. Can be applied daily (AM + PM), using 1-2 pea sized drops on clean skin, following with a moisturizer and SPF | PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free | SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skin’s health, which support the integrity and effectiveness of our formulations

💚 UNLIKE DRUGSTORE BRANDS THAT ARE LOADED with harsh thickeners, undesirable compounds and little aloe, ours is 99.75% organic, from cold-pressed, superior filtered aloe!
💚 DIY MIXING WITH OTHER INGREDIENTS? USE A BLENDER FOR smoothest consistency! | 💚 EXPERIENCE THE HIGHEST POTENCY OF essential vitamins, minerals, proteins and enzymes! | 💚 NATURALLY PROTECTIVE AGAINST unwanted environmental agents! Fluid, silky consistency means more aloe for you! Feels amazing on the skin and hair and NEVER STICKY! | 💚 33% MORE THAN the small 8 oz bottles pictured to look big. Don't be fooled--size matters! | 💚 26+% LESS COST COMPARED to other 'top' sellers with ZERO compromise in quality. Our NTRSNS Brand promise is to bring you the very best!

💚Suitable for root application for blending colors similar to Naturtint Permanent Hair Color 2N or 3N. | 💚PPD free permanent hair color formula with up to 100% gray coverage in less than 20 minutes! | 💚Easily blend your roots in between coloring and conceal grays without having to color all of your hair. | 💚Formulated with high-quality ingredients for the very best results. No artificial fragrance, no ammonia, no parabens. | 👩🔧Each kit includes everything you need to color, a mixing bowl, and a precision brush.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Contains Naturally Better Ingredients | No Parabens, No Resorcinol, No Ammonia | No Harsh Chemicals

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Naturist Nitrides Multiplier Protective Cream helps "fix" the color of your hair with ingredients of natural origin, including sunflower, wheat proteins, lemon fruit and linseed extract | Best quality product

💚Suitable for root application for blending colors similar to Naturtint Permanent Hair Color 8N, 8G, 9N, or 10N. | 💚PPD free permanent hair color formula with up to 100% gray coverage in less than 20 minutes! | 💚Easily blend your roots in between coloring and conceal grays without having to color all of your hair. | 💚Formulated with high-quality ingredients for the very best results. No artificial fragrance, no ammonia, no parabens. | 👩🔧Each kit includes everything you need to color, a mixing bowl, and a precision brush.

Hair Care

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Easily apply from the comfort of your home. | Achieve unbeatable color, softness, and shine! | Formulated with high-quality ingredients for the very best results. | 92% naturally derived using the ISO 16128 global standard. | No ammonia, no artificial fragrance, no parabens. | Up to 100% gray coverage. | Forever Cruelty-free and Vegan.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Easily apply from the comfort of your home for unbeatable color, softness, and shine! | Scientifically formulated by women using only the highest quality ingredients for the very best results. | Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. | Own your own style with over 35 shades to choose from and up to 100% gray coverage. | Always vegan and cruelty-free following strict European Union Cosmetic regulations.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Easily apply from the comfort of your home for unbeatable color, softness, and shine! | Scientifically formulated by women using only the highest quality ingredients for the very best results. | Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. | Own your own style with over 35 shades to choose from and up to 100% gray coverage. | Always vegan and cruelty-free following strict European Union Cosmetic regulations.

Easily apply from the comfort of your home for unbeatable color, softness, and shine! | Scientifically formulated by women using only the highest quality ingredients for the very best results. | Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. | Own your own style with over 35 shades to choose from and up to 100% gray coverage. | Always vegan and cruelty-free following strict European Union Cosmetic regulations.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Easily apply from the comfort of your home for unbeatable color, softness, and shine! | Scientifically formulated by women using only the highest quality ingredients for the very best results. | Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. | Own your own style with over 35 shades to choose from and up to 100% gray coverage. | Always vegan and cruelty-free following strict European Union Cosmetic regulations.

Easily apply from the comfort of your home for unbeatable color, softness, and shine! | Scientifically formulated by women using only the highest quality ingredients for the very best results. | Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. | Own your own style with over 35 shades to choose from and up to 100% gray coverage. | Always vegan and cruelty-free following strict European Union Cosmetic regulations.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Easily apply from the comfort of your home. | Achieve unbeatable color, softness, and shine! | Formulated with high-quality ingredients for the very best results. | 92% naturally derived using the ISO 16128 global standard. | No ammonia, no artificial fragrance, no parabens. | Up to 100% gray coverage. | Forever Cruelty-free and Vegan.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

BETTER INGREDIENTS, Better Color, Better You! | FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. | ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. | UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. | VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.