Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free. | Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Sheer Buildable Coverage: Start with a sheer layer and build your way up to the coverage level you need. | Natural Finish: Enjoy a gorgeous healthy-looking glow that enhances your natural radiance. | Luxurious Ingredients: This skin tint foundation is infused with 5% niacinamide, hyaluronic acid, peony extract, and vitamin E. | Lightweight Foundation: Achieve a flawless finish without the extra weight. With this lightweight skin tint, it'll feel like you're wearing nothing at all. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Oil- Free Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy, healthy, and beautiful | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium. | Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful. | Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine. | Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone. | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

VEGAN MAKEUP BRUSHES: Your search for the perfect blush brush is over. Designed for the apples of your cheeks, this brush is designed to make your cheeks pop. Use to apply blush, bronzer, and highlighter | FOR THE FACE: wet n wild face makeup brushes feature synthetic bristles that are soft on skin, and fit perfectly in your hand in order to create a smooth and flawless look without a cakey finish | CRUELTY FREE: wet n wild cosmetics are 100% cruelty-free and not tested on animals. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more | EYES LIPS FACE: Reorganize makeup bags, train cases, and your vanity with cosmetic brushes and products that are perfect for full coverage or light minimal makeup - anything to match your style | WILD ONES: As America's 1st value brand, our beauty products are the best-priced and all inclusive. Our lipstick, foundation, primer and more are for all skin colors and types - we have over 400 shades

Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put. | Retractable Gel Eyeliner: Give it a twist and you're ready to go! This eyeliner goes on boldly and twists closed to protect the tip from breaking. | Boldly Pigmented: This gel eyeliner utilizes the boldly colored pigments to help you achieve the dramatic looks you crave. | Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability. | Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put. | Ultra-Fine Brush Tip: The most precise brush you've likely ever seen! The tapered brush tip is less than 0.1mm for the utmost precision. | Bold Black: This liquid eyeliner utilizes the blackest of black pigments to help you achieve the dramatic looks you crave. | Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear. | Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control. | Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment. | Waterproof and Lasting: Tested to deliver bold color that lasts | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put. | Retractable Gel Eyeliner: Give it a twist and you're ready to go! This eyeliner goes on boldly and twists closed to protect the tip from breaking. | Boldly Pigmented: This gel eyeliner utilizes the boldly colored pigments to help you achieve the dramatic looks you crave. | Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Easy to blend formula - can be used wet or dry hours | Powerfully pigmented, butter-soft formula glides on easily | Comes in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail-including matte transitional shades for impeccable blending | Cruelty-Free; Gluten-Free; Fragrance-Free

Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease | Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery | Long-Lasting Wear: Whether it's for a photos shoot, party, or parade, these pigments have your back with long-lasting wearability | Mix And Match: Why stop at just one? With so many vibrantly-pigmented palettes available, it's easy and fun to mix things up by blending different colors and finishes | Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color. | Flushed effect: This beautiful powder blush with soft powder pigments blends seamlessly with skin delivering a silky, soft, fresh look. | Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want. | Luxuriously Smooth: This blush features a silky, smooth texture that is easy to apply and feels amazing. | Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.

Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color. | Effortless Glow: This beautiful powder blush creates a soft focus effect that catches the light and creates a stunning glow-from-within look. | Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want. | Luxuriously Smooth: Enriched with Jojoba Oil, this blush features a silky, smooth texture that is easy to apply and feels amazing. | Cruelty-Free: wet 'n wild makeup products are never tested on animals and are always cruelty-free.

Soft focus effect | Long-lasting, buildable color | Enriched formulas Infused with Jojoba Oil for a silky, smooth texture | Blends effortlessly | Cruelty-free, Gluten-free and Fragrance-free

Soft focus effect | Long-lasting, buildable color | Enriched formulas Infused with Jojoba Oil for a silky, smooth texture | Blends effortlessly | Cruelty-free, Gluten-free and Fragrance-free

Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color. | Effortless Glow: This beautiful powder blush creates a soft focus effect that catches the light and creates a stunning glow-from-within look. | Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want. | Luxuriously Smooth: Enriched with Jojoba Oil, this blush features a silky, smooth texture that is easy to apply and feels amazing. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Soft focus effect | Long-lasting, buildable color | Enriched formulas Infused with Jojoba Oil for a silky, smooth texture | Blends effortlessly | Cruelty-free, Gluten-free and Fragrance-free

Bold Color: Highly pigmented, rich color for eyes, cheeks and lips | Variety of Finishes: This collection of multisticks is available in buttery matte, radiant shimmer, and dazzling glitter finishes. | Cream-to-Powder Formula: Richly creamy and blends to a flawless powdery finish | Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Bold Color: Highly pigmented, rich color for eyes, cheeks and lips | Variety of Finishes: This collection of multisticks is available in buttery matte, radiant shimmer, and dazzling glitter finishes. | Cream-to-Powder Formula: Richly creamy and blends to a flawless powdery finish | Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact. | Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips | Easy to apply - silky formula glides on and blends into skin effortlessly | Contains Virgin Passion Fruit Seed Oil, Argan Oil and Vitamin E to help moisturize and nourish | Available in a variety of colors from natural to bold in matte and metallic finishes | Cruelty-Free. Fragrance-Free.

Velvety, cream-to-powder and multifunctional formula that can be applied to eyes, cheeks, and lips | Easy to apply - silky formula glides on and blends into skin effortlessly | Contains Virgin Passion Fruit Seed Oil, Argan Oil and Vitamin E to help moisturize and nourish | Available in a variety of colors from natural to bold in matte and metallic finishes | Cruelty-Free. Fragrance-Free.