Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer. | How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day. | Formula infused with grape, Vitamins A, C and E to help boost complexion and hydrate your skin. | Blend evenly on face and allow to dry before applying makeup. | Perfect for all skin types. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils. | LONG LASTING STYLE Achieve precise lines and perfectly contoured brows that last for hours with this amazing eyebrow pencil/brush combo. | HOW TO USE Utilize the spool brush to comb eyebrows into desired shape, then use the liner to fill in brows with fine, small strokes. | AT e.l.f. COSMETICS, we believe that beauty comes from within all of us, and our products are designed to let your inner beauty shine through. We offer luxurious cosmetics made with quality ingredients that are perfect for women of any age. | CRUELTY FREE AND VEGAN Our cosmetics are PETA certified cruelty free and vegan, so you can feel good about using our products.

GENTLE EXFOLIATION: This Lip Exfoliator treats and smooths lips for a conditioned and revitalized feel. This conditioning formula gently exfoliates lips to remove dry, chapped skin. | HOW TO USE: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. | 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. | BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Formulated with vitamin e to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Helps plump, nourish and hydrate the lips. | Invigorating high-shine formula provides a soothing sensation while it volumizes. | Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips. | Natural shades of shimmering color add a pop to your look that perfect for work days and a night out. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Helps plump, nourish and hydrate the lips. | Invigorating high-shine formula provides a soothing sensation while it volumizes. | Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips. | Natural shades of shimmering color add a pop to your look that perfect for work days and a night out. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Helps plump, nourish and hydrate the lips. | Invigorating high-shine formula provides a soothing sensation while it volumizes. | Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips. | Natural shades of shimmering color add a pop to your look that perfect for work days and a night out. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, triclocarban.

Allure 2020 Best of Beauty Award Winner! | Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact. | Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic. | Available in 8 different shades. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application. | THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear. | PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. | HOW TO USE: Moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Designed to hold your face and eye makeup in place all day with a matte finish. | Revitalize makeup colour with just a few sprays. | Formula contains aloe, green tea, cucumber and vitamins A, C and E to soothe and hydrate the skin. | Spray on your brush or sponge prior to makeup application. | All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Shimmery, luxuriously blendable cream-to-powder stick | Can be used on your eyes, lips and cheeks for a soft, glowy, monochromatic look | Lightweight, blendable formula makes it virtually mistake proof and perfect for touch-ups on the go | Available in 6 shades, great for all skin types | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone

Waterproof liner: this liner is creamy and ultra-pigmented, and has ultimate staying power. Use this retractable pencil on your lash line, waterline, or all Over the lid for intense eyes that stay that way all day. | How to wear: apply along the lash line and waterline for defined eyes. Smudge for a smoky look or allow 30 seconds to set for a budge-proof finish. For an enhanced smoky effect, apply a deep shade of powder shadow at lash lines, blending outward. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Reduces shine and mattifies skin | Create a soft focus effect on the skin | Fills in fine lines and minimizes imperfections | Leaves skin soft with a smooth finish | 100% vegan and cruelty-free.

Infused with Squalane for optimal hydration, perfect for all skin types. | Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup. | Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation. | Easy to carry and convenient for travel. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Perfect pigment: this long-wearing Matte blush is infused with lock-on primer powder to ensure a full day of perfectly-placed blush. This blush is Easy to blend, pigmented for ease of application, and grips your cheeks' Contours like a second skin. | How to wear: lightly dab a fluffy brush into the pan, then sweep across the cheeks for blush that lasts all day. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Sun-kissed: this long-wearing Matte bronzer is infused with lock-on primer powder to ensure a full day of bronzed, sun-kissed glow. This bronzer is smooth and easy to apply, and adheres well to the skin for long-lasting wear. | How to wear: dab a large, fluffy brush into the pan, and gently buff onto the cheeks, forehead, and anywhere else you want a kiss of bronze. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Shapes and defines brows. | Ergonomically designed for easy and accurate tweezing. | Professional quality stainless steel construction provides a strong grip that will easily remove any unwanted hairs. | To help open pores for easier hair removal, tweeze in the direction of hair growth after a warm shower. When finished, apply cold water to help close pores. | Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

Natural brows: on one side, The creamy, micro-slim liner defines and fills in gaps that mimic the look of real hair. On the other, The brush tames and Combs brows to create effortlessly defined eyebrows. | How to wear: Use the brush to comb eyebrows into desired shape. With the liner, use fine, small strokes to fill in brows. Lock the color and shape with a clear eyebrow wax for results that last all day. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Wow brows: get full, voluminous-looking brows with this buildable, Fiber-infused brow gel. This Wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that wow! | How to wear: apply gel alone or as a top coat over brow powder or pencil. Start From the inner corner and follow the arch, working in upward strokes. | 100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. | Free from: all E.L.F. Products are 100% free from phthalates, parabens, nonylphenol, Ethoxylates, triclosan, triclocarban, and hydroquinone. | Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. | Apply gel alone or as a top coat over brow powder or pencil. | Start from the inner corner, follow the arch working in upward strokes and use alongside the Ultra Precise Brow Pencil to perfect your brow look. | Available in 5 shades. | All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favorite Holy Hydration necessities- a Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream & Eye Cream. | CLEANS & NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are - think of it as your face’s happily ever after! | INFUSED WITH HYALURONIC ACID: e.l.f. SKIN's Hoy Hydration! products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin's moisture barrier, and Peptides for refreshing complexion. | TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go! | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

2 PACK | Soothes, softens and relieves dry and sensitive skin | E45 lotion is suitable for the whole family, including babies | Allergy screened and dermatologically tested | Perfume free--hypoallergenic

Sensitive Skin Friendly: Made with 6 clean ingredients and essential oils, this healthy long-lasting deodorant is sensitive skin friendly and uses Dead Sea Salt instead of baking soda. | Sustainable, Plant-Based Packaging: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | Non-Toxic: We use no harmful chemicals or ingredients. Each & Every deodorant is EWG verified. It’s free of aluminum, synthetic fragrances, alcohol, parabens, baking soda, and phthalates. | Vegan & Cruelty-Free Deodorant: Never tested on animals, Each & Every is certified vegan. Our rich scents can be used by men and women! | Lavender & Lemon Deodorant: Our lavender & lemon deodorant weighs 2.5 ounces and promises to keep you fresh, safe, and smelling good for a while to come.

Sensitive Skin Friendly: Made with 6 clean ingredients and essential oils, this healthy long-lasting deodorant is sensitive skin friendly and uses Dead Sea Salt instead of baking soda. | Sustainable, Plant-Based Packaging: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | Non-Toxic: We use no harmful chemicals or ingredients. Each & Every deodorant is EWG verified. It’s free of aluminum, synthetic fragrances, alcohol, parabens, baking soda, and phthalates. | Vegan & Cruelty-Free Deodorant: Never tested on animals, Each & Every is certified vegan. Our rich scents can be used by men and women! | Rose & Vanilla Deodorant: Our rose and vanilla deodorant weighs 2.5 ounces and promises to keep you fresh, safe, and smelling good for a while to come.

Sensitive Skin Friendly: Made with 6 clean ingredients and essential oils, this healthy long-lasting deodorant is sensitive skin friendly and uses Dead Sea Salt instead of baking soda. | Sustainable, Plant-Based Packaging: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | Non-Toxic: We use no harmful chemicals or ingredients. Each & Every deodorant is EWG verified. It’s free of aluminum, synthetic fragrances, alcohol, parabens, baking soda, and phthalates. | Vegan & Cruelty-Free Deodorant: Never tested on animals, Each & Every is certified vegan. Our rich scents can be used by men and women! | Fragrance Free Deodorant: Our fragrance free deodorant weighs 2.5 ounces and promises to keep you fresh, safe, and smelling good for a while to come.

Sensitive Skin Friendly - We designed this gentle, aluminum free deodorant for women and men who want all day odor protection free of irritating ingredients like baking soda or alcohol. | Super-Luxe Textures & All Natural Scents - No artificial fragrance here - we only use 100% natural oils. Plush tapioca starch and conditioning coconut oil also give this sensitive skin deodorant a smooth glide. | Ethically Sourced, Vegan & Cruelty-Free - Our mens and womens deodorant is certified vegan, and never tested on animals. We use recyclable plant-based packaging across every mini deodorant multipack and standalone product. | Simple Ingredients That Work - We believe each and every ingredient matters. That's why we partner with individual farmers and distillers to ensure quality, safety and transparency in each all natural deodorant. | Shop Every Botanical Release - We offer everything from shampoo to an eight-piece travel size deodorant pack, with plenty of soothing best-sellers in between. Explore our full range to find the perfect formula for your body.

Sensitive Skin Friendly Deodorant- Our aluminum-free deodorant is designed to be gentle on the skin. It uses no irritating baking soda or alcohol. | Simple Ingredients That Work - Each & Every is made with simple, safe ingredients that work to fight odor all day long, without aluminum. Each ingredient is hand-picked based on its EWG safety score. | Sustainable Packaging - We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | Vegan & Cruelty-Free - Never tested on animals, Each & Every is certified vegan. | Super-Luxe Textures & All-Natural Scents - 100% natural essential oils, harvested free from synthetics.

SENSITIVE SKIN FRIENDLY: Our aluminum-free deodorant is designed to be gentle on the skin. It uses no irritating baking soda or alcohol. | SIMPLE INGREDIENTS THAT WORK: Each & Every is made with simple, safe ingredients that work to fight odor all day long, without aluminum. Each ingredient is hand-picked based on its EWG safety score. | SUSTAINABLE PACKAGING: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | VEGAN & CRUELTY FREE DEODORANT: Never tested on animals, Each & Every is certified vegan.

SENSITIVE SKIN FRIENDLY: Our aluminum-free deodorant is designed to be gentle on the skin. It uses no irritating baking soda or alcohol. | SIMPLE INGREDIENTS THAT WORK: Each & Every is made with simple, safe ingredients that work to fight odor all day long, without aluminum. Each ingredient is hand-picked based on its EWG safety score. | SUSTAINABLE PACKAGING: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | VEGAN & CRUELTY FREE DEODORANT: Never tested on animals, Each & Every is certified vegan.

SENSITIVE SKIN FRIENDLY: Our aluminum-free deodorant is designed to be gentle on the skin. It uses no irritating baking soda or alcohol. | SIMPLE INGREDIENTS THAT WORK: Each & Every is made with simple, safe ingredients that work to fight odor all day long, without aluminum. Each ingredient is hand-picked based on its EWG safety score. | SUSTAINABLE PACKAGING: We use recyclable plant-based packaging made from sugarcane, a 100% renewable plant that is carbon negative and earth positive. | VEGAN & CRUELTY FREE DEODORANT: Never tested on animals, Each & Every is certified vegan.

Sensitive Skin Friendly - We designed this gentle, aluminum free deodorant for women and men who want all day odor protection free of irritating ingredients like baking soda or alcohol. | Raspberry and Mandarin - This bright citrus complex awakens the senses, then softens to floral aromas with hints of fresh berries. Plush tapioca starch and conditioning coconut oil also give this sensitive skin deodorant a smooth glide. | Ethically Sourced, Vegan & Cruelty-Free - Our mens and womens deodorant is certified vegan, and never tested on animals. We use recyclable plant-based packaging across every mini deodorant multipack and standalone product. | Simple Ingredients That Work - We believe each and every ingredient matters. That's why we partner with individual farmers and distillers to ensure quality, safety and transparency in each all natural deodorant. | Shop Every Botanical Release - We offer everything from shampoo to an eight-piece travel size deodorant pack, with plenty of soothing best-sellers in between. Explore our full range to find the perfect formula for your body.