The Curl Friend: Enhance your curl with our curl defining cream. This moisturizing styler delivers glossy, frizz-free curls made to redefine & smooth. Infused with shea butter, this lightweight formula will nourish & defrizz your curls. | The Curl Girl: This Curl Enhancing Shampoo infused with Argan for shine boosting hydration made to cleanse and naturally enhance each curl, increasing shine and blocking humidity for a fresh, lush look. | The Curl Next Door Curl: This Curl Enhancing Conditioner formulated with Argan Oil & Aloe features a perfect blend of curl saving ingredients made to hydrate for bouncy, shiny, frizz free curls with long lasting moisture. | Cakeland: We are certified as both cruelty free & vegan by PETA's Beauty Without Bunnies. We pour in the high performing natural ingredients you love, free from parabens, phthalates, sulfates, and talc. | Vegan and Cruelty Free: Our formulations don't harm so much as a hair on a bunny's head. We are certified as both cruelty free & vegan by PETA's Beauty Without Bunnies. No animal testing ever.

CURL-DEFINING CREAM: Captivate your curls & enhance your natural definition. This moisturizing styler delivers glossy-looking, frizz-free curls. Use a small amount on second-day hair to redefine & smooth. | NOURISH & FIGHT FRIZZ: Infused with shea butter & natural oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection, without the harsh chemicals. | CRUELTY FREE BEAUTY: From our decadent body scrubs & lotions to our high-quality shampoos, conditioners & styling products, our gorgeous formulations don’t harm so much as a hair on a bunny’s head. | NATURALLY LUXE: Our skin, hair, & body care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever. | CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.

CURL JELLY: This gel-oil crushes frizz and defines, moisturizes, and nourishes curls with a soft, shiny finish. Lightweight yet rich, this styler treats like a cream and holds like a light gel for soft, elongated curls that last all day. | GOOD FOR YOU INGREDIENTS: We pour in Shea Butter, Coconut Oil, Marula Seed Oil, and Coconut Water to hydrate & nourish curls. | MOISTURIZES AND HOLDS CURLS: For best results, start your shower routine with the Cake ‘Curl Girl’ Curl Enhancing Shampoo and ‘Curl Next Door’ Curl Enhancing Conditioner to restore moisture, and cleanse curly locks. On damp curls, polish off your ‘do with the Cake ‘Curl Crush’ Curl Jelly by distributing evenly and scrunching. Air dry or blow dry with a diffuser & go curl girl! | LEMON MERINGUE PIE SCENT: A delightful aroma of a traditional Lemon Meringue Pie. Fresh baked notes with a zesty citrus top followed by a mouthwatering sweet vanilla cream. Milky and buttery accents blend perfectly together helping to create a delicious fragrance that keeps you coming back for more. Top Notes: lemon, orange, lime | Middle notes: milky, coconut, butter | Bottom Notes: sugar, vanilla, sweet. | NATURALLY LUXE: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust. Our hair care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.

NOURISH DRY SKIN: Formulated with shea butter, aloe vera, coconut oil, & green tea extract to soothe, smooth, & hydrate dry skin. This intensive balm helps rough, chapped skin feel velvety-smooth. | HYDRATE & MOISTURIZE: Blended with a decadent buttercream frosting in mind, this rich balm sinks in quickly for noticeably softer-feeling skin, without parabens, phthalates or harsh chemicals. | CRUELTY FREE BEAUTY: From our decadent body scrubs & lotions to our high-quality shampoos, conditioners & styling products, our gorgeous formulations don’t harm so much as a hair on a bunny’s head. | NATURALLY LUXE: Our skin, hair, & body care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever. | CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.

WHIPPED CURL MOUSSE: This curl boosting mousse helps shape your curls with a burst of volume & invisible hold. Formulated with Vitamin E & aloe vera, this blend fights frizz & humidity without crunch. | VOLUME & HOLD: Powered by natural ingredients, this volumizing mousse delivers big bold curls that feel touchably soft. Rake through hair from roots to ends. Air dry or blow dry with a diffuser. | CRUELTY FREE BEAUTY: From our decadent body scrubs & lotions to our high-quality shampoos, conditioners & styling products, our gorgeous formulations don’t harm so much as a hair on a bunny’s head. | NATURALLY LUXE: Our skin, hair, & body care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever. | CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.