Product Description100M Water Resistance and 10-Year Battery life makes this watch the perfect choice for those looking for top cost performance in a timepiece.Amazon.comThe Casio Men's Classic Digital Sport Watch features an intuitive design that makes it easy-to-use for on-the-go athletes. The timepiece is constructed with a durable resin case, a stationary black resin bezel, and a black resin band with an adjustable buckle clasp. A durable mineral window shields the square digital-gray dial face, which features a digital time display along with the day, date, and month. The watch also includes light, mode, and adjust buttons that allow you to personalize your watch display to suit your workout. The digital-quartz-powered timepiece is water resistant to 330 feet.Brand StoryCasioWith the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.