Product DescriptionVIBRANT BOLD COLORSay goodbye to dull, lifeless color that fades after a few washes. With Gem Lites’ line of amazing color-rich enhancer shampoos, you can extend and infuse colored vibrancy into each strand of your hair, enhancing the color while hydrating and smoothing.BOOSTING BRILLIANCEAlthough it can be used as a coloring shampoo on its own, we did not design our Colorwash to stand alone. Formulated with Colorposit technology, our complete Viral system works together to add bright color with each wash. Alternate washes with our Viral Moisturewash, and finish off with our Blonditioner and Smoothing Styler for a full washing regimen you will love.ULTRA HYDRATINGIntense color and washing can often dry out hair and strip it of shine and moisture. That’s why we created our Colorwash shampoo with extra smoothing and conditioning properties for an instant nourishing formula that will add shine and replenish moisture levels. You can finally achieve the beautiful, glossy, vibrant colored hair you’ve been dreaming of!VEGAN AND CRUELTY FREECeleb Luxury is dedicated to providing high quality products that are not only good for your hair but good for the environment as well. Our coloring shampoo is free of parabens, sulfates, ammonia, peroxide and PPD, and is 100 percent vegan with no animal testing.SALON PROFESSIONALWith our salon quality color shampoo, you can deposit all over color or splash just a few strands for a multi-highlighted look with our pro fashion color care. Continuous use will help fight against fade and washout between coloring appointments, and 2-3 consecutive washes will intensify color.-Gem Lites Tourmaline Strawberry Blonde Colorwash-8.25 oz-Uses Patent Pending Colorposit Technology-100% Vegan, Cruelty Free, and Free of Sulfates, Parabens, Ammonia, Peroxide and PPD-Use with the Complete Viral System for a Full Hair RegimenBrand StoryCeleb Luxury is dedicated to creating innovative, superior products that inspire passion and empower hairdressers and colorists to raise the expectations of their own creativity.