Product DescriptionIt’s a completely different texture than any other masque: It isn’t a cream, it isn’t a liquid. It isn’t a paste. So …unlike most masks… it doesn’t just plop on top, coating your hair with thick, heavy moisturizers that make your hair smoother, but weigh it down and leave it flat. Money Masque is an inside job: it instantly penetrates hair’s cuticle, and goes deep into the cortex to deliver massive hydration and rich, powerful Mediterranean-derived ingredients: Blue Sea Kale: helps bind sulfur with damaged keratin to restore strength and elasticity. Has color-protective antioxidants. Extra fortifying for chemically-processed strands. Mediterranean Sea Kelp/Algae Blend: A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates. Has color-protective antioxidants. Extra fortifying for chemically-processed strands. Mediterranean Sea Kelp/Algae Blend: A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. Also chock full of nourishing minerals, vitamins and carbohydrates.Brand StoryColor Wow, the first professional range of breakthrough hair care technologies that keeps your color first-day fresh and makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments.