Harness the power of charcoal and clay, for deeply clarified, healthy hair. Dove Men+Care Charcoal Purifying Shampoo is 90% naturally derived and contains rich plant-based cleansers to give you the deep, refreshing clean you need. This Dove formula is enriched with deep-cleaning charcoal to leave your hair looking healthy and you feeling fresh, no matter what. Our charcoal shampoo is specifically engineered for men and strengthens your hair fiber for healthier, more resilient hair. Indulge your senses with earthy notes of nutmeg and a fresh scent that lasts up to 24 hours. Dove Men+Care Charcoal Purifying Shampoo is packed in a 100% recycled & recyclable plastic bottle-because we care about the planet. Directions for use: Apply to wet hair, lather, and rinse. No visible flakes with regular use. Since 2018, Dove has been globally accredited ""Cruelty-Free"" by the animal rights organization PETA (People for the Ethical Treatment of Animals) in recognition of the Dove global commitment to permanently end tests on animals everywhere in the world. Looking for more Dove Men+Care skin care products? Try the full range of Dove Men+Care products, including deodorants, antiperspirants, dry spray antiperspirant deodorants, body washes, face and body bars, and hair care products.