Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Advanced Damage Therapy 10-in-1 Serum Oil will transform it-re-shielding and protecting it from future hair breakage. Enriched with Amino Serum, a key amino acid found in hair, this hair serum for damaged hair nourishes and reduces hair protein loss. So, there’s no need to stress. You can feel good about your new look and new you. Our Intensive Repair range with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Dove Serum Oil delivers 10 transformative benefits in just 1 minute: 1) 72H damage protection; 2) Restores hair barrier; 3) Reduces protein loss; 4) 7x stronger hair; 5) 90% less breakage; 6) 72H smoothness; 7) Helps prevent split ends; 8) Improves hair fluidity; 9) 48H enhanced gloss; 10) 450°F heat damage protection. vs. non-conditioning shampoo Dove Intensive Repair hair products are ideal for damaged hair that needs extra care. Just apply 1-3 pumps of Dove serum to damp or dry hair from mid-lengths to ends. For extra hair repair, use the Dove Intensive Repair hair mask for dry, damaged hair once a week generously after using the Dove Shampoo and hair conditioner. This is also the best hair serum for damaged hair and a great hair serum for shiny hair. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage-embracing a new dawn of hair possibilities now. 4-step system, shampoo, conditioner/mask & serum