LUXURIOUS NATURAL LASHES: Our smooth, all-natural mascara formula utilizes clay and flower cutins to wrap around lashes and build length and volume for fuller, longer lashes without clumps or caking. No overdone, heavy-eyed look. | PLANT POWERED BEAUTY: Ecco Bella Mascara harnesses the power of flower cutins, the delicate coating that protects a flower's petals from the elements, to create makeup that stays fresher longer for all day wear. | WATER-RESISTANT FORMULA: Long-lasting, yet not waterproof, Ecco Bella Mascara gently coats lashes for all-day wear and removes without scrubbing, protecting your delicate eye area. Formulated for sensitive eyes. | UNIQUE MIRROR DESIGN: Combining clean beauty with superior performance, our uniquely designed brush coats and separates each lash and includes a convenient mirrored tube for on-the-go application! | BEYOND ORDINARY COSMETICS: Ecco Bella Products are made ethically, authentically, and are safe for sensitive skin, while offering superior performance. Vegan, Cruelty-Free, paraben-free, gluten-free and fragrance-free. 100% Satisfaction Guaranteed.