MOISTURIZING LIP BALM: Meet e.l.f. Cosmetics Squeeze Me Lip Balm, your new favorite lip product for hydrated and nourished lips. | DELIVERS SHEER COLOR: This moisturizing leave-on lip balm helps hydrate with a sheer tint of color. | INFUSED WITH HYALURONIC ACID: This lip balm is boosted with lip-loving ingredients like shea butter, hyaluronic acid, and goji berry. | GREAT FOR TRAVEL: Easy-to-use squeeze tube and applicator for when you’re on the go. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

SCULPTED, LONG-LASTING GLOW: This unique, high-pigment liquid bronzer and contour delivers a natural tanning effect with a smooth finish that lasts. | LIGHTWEIGHT, BLENDABLE FORMULA: This premium bronzer and makeup enhancer elevates your features with stunning definition and a sun-kissed, natural glow, | FOR ALL SKIN TYPES: The Camo bronzer is perfect for all skin types including dry, oily & combination skin & are available in many flexible shades. | HOW TO APPLY: Dab 1-2 dots on hollows of cheeks, forehead, sides of nose and jawline. Blend out using e.l.f.’s Liquid Bronzer & Contour Duo Brush. | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

HYDRATING & GLOSSY: Get that ultra-glossy, sheer pop of color with a non-sticky, hydrating formula that keeps your lips feeling soft and looking effortlessly radiant all day long. | XXL APPLICATOR: Swipe on luscious shine! Each lip stick features a plush XXL applicator that hugs every curve, delivering a nourishing, juicy formula in just one smooth glide. | INFUSED WITH NOURISHING INGREDIENTS: Energizing and restorative formula to revitalize your pout and a refreshing, minty scent. | BEAUTY TIP: Swipe on solo for a hint of shine or layer over your fave lip color for that extra pop. Mix, match, and play with shades to suit your vibe and find your perfect glow. | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

ULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil. | NON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent. | INFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil. | MULTI-PURPOSE: Can be worn on its own or over lipstick. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer-now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look. | FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic, hence it will not clog your pores. | MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. | HOW TO USE: Apply evenly before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

GEL SERUM DROPS: Reveals a dewy, plump complexion with a non-greasy feel, both instantly and over time. | MULTI-USE & CUSTOMIZABLE: Can be worn on its own as a serum, mixed into your foundation or under makeup as a primer. | GREAT FOR: Dry, oily and combination skin. Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide. | HOW TO APPLY: Use on its own and apply 1-2 pumps of serum to skin after cleansing & toning. Prime your skin with serum for a hydrating base for your makeup. Mix with foundation for a boost of hydration with your makeup routine (more drops = more glow!). | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

BRIGHTENING & BRONZING SERUMS: A travel-size duo featuring e.l.f.’s new Holy Hydration! Thirst Burst Drops and Bronzing Drops for a dewy, sun-kissed look (with or without makeup). | DEWY, SUN-KISSED SKIN: Thirst Burst Drops hydrate and brighten skin and leave a dewy, glowy finish, while Bronzing Drops nourish, hydrate and impart skin with a sun-kissed tint. | NOURISHING & HYDRATING BENEFITS: Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide (Holy Hydration! Thirst Burst Drops); antioxidants and sunflower seed oil (Bronzing Drops). | HOW TO APPLY: Add 1-3 drops of Thirst Burst Drops and 1-3 drops of Bronzing Drops to the back of your hand, then mix together. Apply to skin for your brightest, bronziest look yet. | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.