What is it: A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.Why we love:Plumps and lifts your lashes all daySmooth, creamy, and long lasting mascara formula infused with jojoba oilEasy to applyHourglass-shaped brush head to separate and define lashesSmudge-resistant and long-lasting formula97% of users saw bigger and bolder lashes100% saw instant volume94% saw lifted lashes100% saw a lengthening effect*Choose from Black and Pitch Black (a deeper, more pigmented black shade) and now available in two trendy colors! (Electric Blue and Deep Green)Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. This volumizing and lifting mascara gives you a bold and dramatic effect and is now available in two vibrant colors. It's that same intense definition and lift you love, thanks to the mascara brush head's hourglass shape-250 intertwined bristles work to lay on the pigment and separate each lash. The long lasting, creamy formula is infused with nourishing jojoba oil to give you a smooth, effortless application every time. Load up your lashes with Electric Blue or Deep Green to create a look that's truly eye-catching!All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.