MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING LIP SCRUB: Hey, sugar lips: we¥ made our nourishing exfoliating lip sugar scrub even sweeter with a new packaging, improved formula, and yummy new scents! This lip scrub buffs away dry, dead skin from your lips for a smooth & kissable feel. | INFUSED WITH JOJOBA OIL: Made with jojoba oil, which locks in moisture, shea butter, which nourishes lips for a smooth finish, and avocado oil, which moisturizes and protects. | PRIMES LIPS FOR LIPSTICK: With exfoliated lips, your lipstick will glide on with ease, look smoother, and stay on longer. | HOW TO EXFOLIATE LIPS: Gently rub the lip exfoliator over your lips in small, circular motions. Wipe gently with a cotton pad and follow up with a nourishing lip balm. Use as needed. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine | Perfect for wearing alone or layered over lipstick for a bold lip statement | Slim and lightweight design, convenient to use and carry | Available in 8 shades | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of color & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated. | VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips. | WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of color, or layered over lipstick for a night-ready look. | BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator before applying. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of color & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated. | VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips. | WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of color, or layered over lipstick for a night-ready look. | BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator before applying. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of color & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated. | VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips. | WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of color, or layered over lipstick for a night-ready look. | BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator before applying. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate | GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of color and high-octane shine. Perfect for wearing alone or over lip color, lipstick and lip liner | INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate | GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of color and high-octane shine. Perfect for wearing alone or over lip color, lipstick and lip liner | INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate | GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of color and high-octane shine. Perfect for wearing alone or over lip color, lipstick and lip liner | INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

MOISTURIZING & PLUMPING LIP GLOSS: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. | DELIVERS SHEER COLOR: Swipe on the gloss and evenly coat lips with a sheer wash of color and high-octane shine. | NOURISHING & HYDRATING FORMULA: Infused with vitamin E, which nourishes and softens lips, and coconut oil, which soothes and hydrates. | HOW TO USE: Apply lip plumping gloss to your lips as often as desired. Wear alone or on top of lip color. Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING & PLUMPING LIP GLOSS: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. | DELIVERS SHEER COLOR: Swipe on the gloss and evenly coat lips with a sheer wash of color and high-octane shine. | NOURISHING & HYDRATING FORMULA: Infused with vitamin E, which nourishes and softens lips, and coconut oil, which soothes and hydrates. | HOW TO USE: Apply lip plumping gloss to your lips as often as desired. Wear alone or on top of lip color. Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

MOISTURIZING & PLUMPING LIP GLOSS: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. | DELIVERS SHEER COLOR: Swipe on the gloss and evenly coat lips with a sheer wash of color and high-octane shine. | NOURISHING & HYDRATING FORMULA: Infused with vitamin E, which nourishes and softens lips, and coconut oil, which soothes and hydrates. | HOW TO USE: Apply lip plumping gloss to your lips as often as desired. Wear alone or on top of lip color. Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and vegan.

Lip Plumping Gloss helps plump the lips with nourishing hydration. | The invigorating high-shine formula | soothing sensation while it volumizes.

BRONZING & SCULPTING: Use this dual-ended face makeup brush with e.l.f. Camo Liquid Bronzer & Contour and other cream and liquid bronzers to help you create a sun-kissed, defined complexion. | DUAL-ENDED MAKEUP BRUSH: This professional and sturdy brush features a sculpted end for a precise contour application and a soft, fluffy one for blending and buffing out your bronzer. | SYNTHETIC BRISTLES: Our versatile and trendy brush is made with velvety synthetic bristles and a sustainably sourced FSC-Certified wood handle for gentle application without scratching delicate skin | HOW TO APPLY: Use the sculpted end to precisely apply contour with tapping motions and the fluffy end to blend in bronzer with circular motions. Pair with e.l.f.'s Camo Liquid Bronzer & Contour for a snatched, glowing complexion. | VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

HIGH-PIGMENT LIQUID EYELINER: Get in line-this easy-glide liquid eyeliner helps you line and define your eyes like a pro. | CREATES PRECISE DEFINITION: The extra-fine brush tip precisely applies the perfect amount of rich color to your lash line without tugging or skipping. | GO NATURAL OR BOLD: From natural definition to dramatic eye effects, this eyeliner will line & define | LONG-LASTING, SMUDGE-PROOF FORMULA: Whether you want to create a thin, fresh line or bold dramatic cat eyes, the budge-proof formula will stay put for a long-lasting look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HIGH-PIGMENT LIQUID EYELINER: Get in line-this easy-glide liquid eyeliner helps you line and define your eyes like a pro. | CREATES PRECISE DEFINITION: The extra-fine brush tip precisely applies the perfect amount of rich color to your lash line without tugging or skipping. | GO NATURAL OR BOLD: From natural definition to dramatic eye effects, this eyeliner will line & define | LONG-LASTING, SMUDGE-PROOF FORMULA: Whether you want to create a thin, fresh line or bold dramatic cat eyes, the budge-proof formula will stay put for a long-lasting look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

HIGH-PIGMENT LIQUID EYELINER: Get in line-this easy-glide liquid eyeliner helps you line and define your eyes like a pro. | CREATES PRECISE DEFINITION: The extra-fine brush tip precisely applies the perfect amount of rich color to your lash line without tugging or skipping. | GO NATURAL OR BOLD: From natural definition to dramatic eye effects, this eyeliner will line & define | LONG-LASTING, SMUDGE-PROOF FORMULA: Whether you want to create a thin, fresh line or bold dramatic cat eyes, the budge-proof formula will stay put for a long-lasting look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Aurora is jade green with green shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Supernova is Amethyst purple with light blue and lavender shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Meteor is bronze with golden bronze shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

HIGH-SHINE METALLIC EYESHADOW: Get an amped up eye look with this formula packed full of pearls for a high shine, reflective, one-swipe metallic coverage. | LONG-LASTING & QUICK-DRYING: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional metallic in a quick-drying gel base. | BUILDABLE FORMULA: Buildable formula for day & night looks | BEAUTY TIP: This eyeshadow can be used as an eyeliner. Use the e.l.f. Precision Eyeliner Brush and apply starting at the center of the lash line and extending outward. Repeat from the inner corner of the eye to connect to the centerline | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Supernova is Amethyst purple with light blue and lavender shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

HIGH-SHINE METALLIC EYESHADOW: Get an amped up eye look with this formula packed full of pearls for a high shine, reflective, one-swipe metallic coverage. | LONG-LASTING & QUICK-DRYING: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional metallic in a quick-drying gel base. | BUILDABLE FORMULA: Buildable formula for day & night looks. | BEAUTY TIP: This eyeshadow can be used as an eyeliner. Use the e.l.f. Precision Eyeliner Brush and apply starting at the center of the lash line and extending outward. Repeat from the inner corner of the eye to connect to the centerline. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Comet is rose gold with cool silver shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

AMPED UP EYE LOOK: Get an amped up eye look with e.l.f. Liquid Metallic Eyeshadow! This liquid eyeshadow delivers a high-impact, metallic finish through multi-dimensional metallic pearls. The shade Meteor is bronze with golden bronze shimmer. | DAY-TO-NIGHT WEAR: Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow offers high shine, reflective, one-swipe metallic coverage that is buildable for both day & night wear. | LONG-WEARING GEL FORMULA: Featuring a long-wearing, quick-drying, gel-based formula, this liquid eyeshadow is perfect for wearing alone or layering with eyeshadow to amplify your look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIQUID MAKEUP PRIMER: Your favorite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin. | CREATES A PORELESS-LOOKING FINISH: This liquid face primer grips makeup for long-lasting wear and gives you a poreless-looking finish. | INFUSED WITH SQUALANE: Infused with squalane. Great for oily, normal, dry & combination skin types. | HOW TO USE: Apply prior to your makeup application to create a smooth canvas. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

PRIMER FOR LONG-LASTING EYESHADOW: Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. | INTENSIFIES YOUR EYESHADOW COLOR: The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks-it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. | GREAT FOR MULTIPLE COLORS: Sheer finish creates the perfect base for a wide range of eye looks. | HOW TO USE: Gently pat eye primer onto clean eyelid with your fingertip to create a smooth canvas for makeup. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe. | HIGHLY-PIGMENTED COLOR: Our Love Triangle Lip Liner Filler's pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented color. | SMOOTH SEMI-MATTE FINISH: This lip color's creamy formula smoothly glides across your lips for a long-wear, intense look. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don-all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

BLUSH FOR LUMINOUS GLOW: Get glowing with your favorite Putty Blush, now available in six new shades with a subtle shimmer finish! | BUILDABLE & BLENDABLE FORMULA: Lightweight, buildable & highly pigmented, this unique putty-to-powder blush blends seamlessly and melts into skin, giving your cheeks a pretty pop of color and lit-from-within glow. | INFUSED WITH VITAMIN E: Infused with Argan Oil and Vitamin E for a boost of hydration. | BEAUTY TIP: Use with our Putty Blush Brush for easily, flawless application. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

BLUSH FOR LUMINOUS GLOW: Get glowing with your favorite Putty Blush, now available in six new shades with a subtle shimmer finish! | BUILDABLE & BLENDABLE FORMULA: Lightweight, buildable & highly pigmented, this unique putty-to-powder blush blends seamlessly and melts into skin, giving your cheeks a pretty pop of color and lit-from-within glow. | INFUSED WITH VITAMIN E: Infused with Argan Oil and Vitamin E for a boost of hydration. | BEAUTY TIP: Use with our Putty Blush Brush for easily, flawless application. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

BLUSH FOR LUMINOUS GLOW: Get glowing with your favorite Putty Blush, now available in six new shades with a subtle shimmer finish! | BUILDABLE & BLENDABLE FORMULA: Lightweight, buildable & highly pigmented, this unique putty-to-powder blush blends seamlessly and melts into skin, giving your cheeks a pretty pop of color and lit-from-within glow. | INFUSED WITH VITAMIN E: Infused with Argan Oil and Vitamin E for a boost of hydration. | BEAUTY TIP: Use with our Putty Blush Brush for easily, flawless application. | SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.