Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair. | Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula. | Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam. | How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones | Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.