Christina Moss Naturals is our brand name. That name is not meant to, nor does it suggest that all ingredients in this product are natural. And, while many of our ingredients are derived from natural sources, we DO NOT represent or claim that this product is "100% Natural" or "All Natural" or "Natural." All of our ingredients are identified on the ingredients list. | CRUELTY FREE - NO ANIMAL TESTING. VEGAN FORMULA: Environmentally friendly. Gently and thoroughly washes and nourishes without stripping, drying out or leaving build-up in your hair. Greatly improves condition of the hair and scalp. Safe for color treated hair. Produces a very full lather. | FOR ALL HAIR TYPES. ESPECIALLY GREAT FOR ANYONE WITH SENSITIVE SKIN OR SCALP: NO harmful chemicals (no SLS, SLES, PG, PG derivatives, parabens, sulfates, dyes, synthetic fragrance or petrochemicals). Hypoallergenic. Baby safe too! Our shampoo does not contain toxic anesthetizing ingredients (tear duct numbing agents). Tip: Use a damp folded up wash cloth above baby's eyebrows to help keep suds out of eyes. | MADE WITH CERTIFIED ORGANIC ALOE: We only use de-colorized, organic Aloe Vera in our Shampoo. 100% Satisfaction Guaranteed. Our products are prepared on a regular basis to ensure they are at their optimum best when you receive them. We even go one step further and guarantee purity and freshness for 6 months after your purchase date. Should anything appear unsatisfactory to you within that time, simply return it for a replacement or full refund. | NO HARMFUL TOXIC CHEMICALS: Personal care items found on store shelves invariably contain harmful chemical preservatives and other seriously harmful ingredients. All of those commercial products have chemicals added. They have no choice because their products must support a shelf life of at least two years. This is also the case with products in health food stores. Ours don't. We mean it when we say that our products contain NO HARMFUL CHEMICALS.