BROW POWER EYEBROW PENCIL - Featuring an exclusive oval tip that mimics the look of real hair, this universal brow pencil adjusts to your eyebrow color based on pressure. Long lasting eyebrow pencil comes in four universal shades to match every hair color and cover grays. | BUDGE PROOF EYEBROW PENCILS - The budge-proof brow formula adheres to skin for natural-looking eyebrows that last, while the built-in spoolie brush does the work for you to create polished perfection. | BROW-ENHANCING INGREDIENTS - Brow Power Brow Pencil is infused with biotin, a B vitamin that promotes healthier-looking hair and skin, for your most beautiful eyebrows with every stroke. | BROW BEAUTY TIP - Remember: The start of your eyebrow should line up directly with the edge of your nose. Your eyebrow arch should align to the outer edge of your iris, and the end of your eyebrow should line up with the outer corner of your eye.

BROW POWER - Featuring an exclusive oval tip that mimics the look of real hair, this universal eyebrow pencil adjusts to your eyebrow color based on pressure. Available in four universal shades to match every hair color and cover grays. | BUDGE PROOF - The budge-proof formula adheres to skin for natural-looking brows that last, while the built-in spoolie brush does the work for you to create polished perfection. | BROW-ENHANCING INGREDIENTS - Brow Power is infused with biotin, a B vitamin that promotes healthier-looking hair and skin, for your most beautiful brows with every stroke. | BEAUTY TIP - Remember: The start of your eyebrow should line up directly with the edge of your nose. Your eyebrow arch should align to the outer edge of your iris, and the end of your eyebrow should line up with the outer corner of your eye. | HOW TO APPLY - The harder you press, the deeper your color! If your eyebrows are on the lighter side of your shade family, use soft strokes. If your hair color is darker, use harder strokes. To finish, lightly brush brows with the built-in spoolie.

ALL-IN-ONE CONCEALER + SERUM - A buildable, medium-coverage concealer with a natural finish that can be used all over face or as a brightening spot concealer. | SKIN-LOVING INGREDIENTS - Formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine, our Super Bright Serum formula visibly improves the look of bare skin over time. Niacinamide helps skin look more even-toned and minimizes the look of dark spots. Hyaluronic acid provides 24 hours of hydration and helps support skin elasticity and plumpness. Caffeine can help skin look brighter. | CLINICALLY TESTED - Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the appearance of dark spots, dark under eye circles, fine lines and skin texture (eye area and forehead) after 12 weeks of daily use. | BUILT-IN DUAL APPLICATOR - The doe-foot applicator allows for precise targeting and the built-in kabuki concealer brush helps blend effortlessly into the skin. Apply this travel friendly, all-over concealer anywhere you feel your skin could use an extra boost of confidence. Clean your built-in brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Confidence in a Cleanser! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! This vegan concealer is suitable for all skin types & formulated without fragrance, mineral oil, parabens, or talc.

ALL-IN-ONE CONCEALER + SERUM - A buildable, medium-coverage concealer with a natural finish that can be used all over face or as a brightening spot concealer. | SKIN-LOVING INGREDIENTS - Formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine, our Super Bright Serum formula visibly improves the look of bare skin over time. Niacinamide helps skin look more even-toned and minimizes the look of dark spots. Hyaluronic acid provides 24 hours of hydration and helps support skin elasticity and plumpness. Caffeine can help skin look brighter. | CLINICALLY TESTED - Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the appearance of dark spots, dark under eye circles, fine lines and skin texture (eye area and forehead) after 12 weeks of daily use. | BUILT-IN DUAL APPLICATOR - The doe-foot applicator allows for precise targeting and the built-in kabuki concealer brush helps blend effortlessly into the skin. Apply this travel friendly, all-over concealer anywhere you feel your skin could use an extra boost of confidence. Clean your built-in brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Confidence in a Cleanser! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! This vegan concealer is suitable for all skin types & formulated without fragrance, mineral oil, parabens, or talc.

ALL-IN-ONE CONCEALER + SERUM - A buildable, medium-coverage concealer with a natural finish that can be used all over face or as a brightening spot concealer. | SKIN-LOVING INGREDIENTS - Formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine, our Super Bright Serum formula visibly improves the look of bare skin over time. Niacinamide helps skin look more even-toned and minimizes the look of dark spots. Hyaluronic acid provides 24 hours of hydration and helps support skin elasticity and plumpness. Caffeine can help skin look brighter. | CLINICALLY TESTED - Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the appearance of dark spots, dark under eye circles, fine lines and skin texture (eye area and forehead) after 12 weeks of daily use. | BUILT-IN DUAL APPLICATOR - The doe-foot applicator allows for precise targeting and the built-in kabuki concealer brush helps blend effortlessly into the skin. Apply this travel friendly, all-over concealer anywhere you feel your skin could use an extra boost of confidence. Clean your built-in brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Confidence in a Cleanser! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! This vegan concealer is suitable for all skin types & formulated without fragrance, mineral oil, parabens, or talc.

ALL-IN-ONE CONCEALER + SERUM - A buildable, medium-coverage concealer with a natural finish that can be used all over face or as a brightening spot concealer. | SKIN-LOVING INGREDIENTS - Formulated with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine, our Super Bright Serum formula visibly improves the look of bare skin over time. Niacinamide helps skin look more even-toned and minimizes the look of dark spots. Hyaluronic acid provides 24 hours of hydration and helps support skin elasticity and plumpness. Caffeine can help skin look brighter. | CLINICALLY TESTED - Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the appearance of dark spots, dark under eye circles, fine lines and skin texture (eye area and forehead) after 12 weeks of daily use. | BUILT-IN DUAL APPLICATOR - The doe-foot applicator allows for precise targeting and the built-in kabuki concealer brush helps blend effortlessly into the skin. Apply this travel friendly, all-over concealer anywhere you feel your skin could use an extra boost of confidence. Clean your built-in brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Confidence in a Cleanser! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! This vegan concealer is suitable for all skin types & formulated without fragrance, mineral oil, parabens, or talc.

PRESSED SETTING POWDER - Experience your most skin-loving, airbrushed look from a compact! Developed with plastic surgeons, Bye Bye Pores Pressed finishing powder is designed to blur the appearance of pores and imperfections. | ANTI-AGING INGREDIENTS - Our anti-aging blend of peptides, hydrolyzed collagen, and antioxidants smooths, softens & conditions skin for a more youthful, airbrushed complexion. | UNIVERSAL SHADE - The universal translucent shade imparts all skin tones with a skin-perfecting finish. Bye Bye Pores Pressed can be applied throughout the day for on-the-go touch-ups, and doubles as a blotting powder, too! | HOW TO APPLY - Using your IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8, sweep a small amount onto skin to minimize T-zone shine & eliminate pores from view, for a flawless, skin-perfecting finish. Can be worn over makeup or on bare skin. | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

PRESSED SETTING POWDER - Experience your most skin-loving, airbrushed look from a compact! Developed with plastic surgeons, Bye Bye Pores Pressed finishing powder is designed to blur the appearance of pores and imperfections. | ANTI-AGING INGREDIENTS - Our anti-aging blend of peptides, hydrolyzed collagen, and antioxidants smooths, softens & conditions skin for a more youthful, airbrushed complexion. | UNIVERSAL SHADE - The universal translucent shade imparts all skin tones with a skin-perfecting finish. Bye Bye Pores Pressed can be applied throughout the day for on-the-go touch-ups, and doubles as a blotting powder, too! | HOW TO APPLY - Using your IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8, sweep a small amount onto skin to minimize T-zone shine & eliminate pores from view, for a flawless, skin-perfecting finish. Can be worn over makeup or on bare skin. | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

ANTI-REDNESS FACE CREAM - Rich in skin-loving hyaluronic acid, colloidal oatmeal, aloe and avocado, this neutralizing color corrector reduces facial redness and evens skin tone while calming your skin.

BYE BYE REDNESS - Bye Bye Redness is a neutralizing color-correcting cream that hydrates, soothes, and reduces the redness on your face while delivering long-wearing, full coverage. | FULL COVERAGE - Our super-blendable formula provides perfect coverage that won’t crease or crack. Camouflage any red-toned skin discoloration including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots & more. | ANTI-AGING INGREDIENTS - Rich in skin-loving peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, this neutralizing cream reduces facial redness and evens skin tone while calming your skin. | BEAUTY TIP - To cover redness caused by acne, hold an ice cube over the blemish for a few minutes to reduce swelling. Dab off excess water and gently tap Bye Bye Redness onto the outer edges, moving inward. | HOW TO APPLY - Apply to clean, moisturized skin. Blend using the Heavenly Luxe Complexion Perfection Brush #7 for flawless, color-correcting full coverage. Can be worn alone or under makeup.

BYE BYE REDNESS - Bye Bye Redness is a neutralizing color-correcting cream that hydrates, soothes, and reduces the redness on your face while delivering long-wearing, full coverage. | FULL COVERAGE - Our super-blendable formula provides perfect coverage that won’t crease or crack. Camouflage any red-toned skin discoloration including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots & more. | ANTI-AGING INGREDIENTS - Rich in skin-loving peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, this neutralizing cream reduces facial redness and evens skin tone while calming your skin. | BEAUTY TIP - To cover redness caused by acne, hold an ice cube over the blemish for a few minutes to reduce swelling. Dab off excess water and gently tap Bye Bye Redness onto the outer edges, moving inward. | HOW TO APPLY - Apply to clean, moisturized skin. Blend using the Heavenly Luxe Complexion Perfection Brush #7 for flawless, color-correcting full coverage. Can be worn alone or under makeup.

BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

WATERPROOF FAVORITE - Bye Bye Under Eye is our #1 concealer formula for IT Cosmetics brand in the U.S. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

BEST SELLER - Bye Bye Under Eye is our #1 best-selling waterproof concealer. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

WATERPROOF FAVORITE - Bye Bye Under Eye is our #1 concealer formula for IT Cosmetics brand in the U.S. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

WATERPROOF FAVORITE - Bye Bye Under Eye is our #1 concealer formula for IT Cosmetics brand in the U.S. It delivers highly pigmented, long-lasting full coverage that improves the appearance of wrinkles without creasing or cracking. | BYE BYE IMPERFECTIONS - This multitasking, natural finish concealer effectively conceals the look of skin imperfections, including dark circles, under eye bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration. | 24HR FULL COVERAGE FORMULA - The smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours. Warm 1 dot with fingers, tap onto skin and blend with Heavenly Luxe Dual Airbrush Concealer Brush #2. Can also be worn as foundation. | ANTI-AGING INGREDIENTS - Infused with proprietary Expression Proof Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants, this revolutionary concealer actually makes your skin look younger! | IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!