Rough up and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Formulated with Antioxidants and essential extracts, it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.This hair clay is perfect for creating a range of hair styles from a slicked back look to textured hair. Its strong holding capabilities ensure your style stays put throughout the day, while its slick, strong finish provides an effortlessly chic appearance. Whether you're aiming for a sharp, professional edge or a more relaxed vibe, this clay for hair styling adapts to your desired aesthetic with ease.Crafted with hair care in mind, KEVIN.MURPHY's formula formulates each strand with nourishment. The sulphate free formula is rich in Antioxidants, supporting a healthier scalp, while Bamboo Extracts add mineral nourishment. Soybean extracts work to maintain the hair's natural moisture levels.RUB. APPLY. DRY. Rub a small amount of ROUGH.RIDER between your palms and distribute evenly through damp or dry hair. This hair product is sulphate free, paraben free and cruelty free.Continuing to be at the forefront of the industry he is deeply committed and passionate about, Kevin Murphy continues to lead with fresh trends, modern techniques and innovative products and tools that are both kind to the environment and the hair.Born from the same philosophy as skincare, KEVIN.MURPHY products are designed to deliver performance, strength and longevity with a weightless feel.Blending the latest in technology with the finest natural ingredients available, KEVIN.MURPHY products provide the tools to create fashion-forward styles in the salon or at home, while always remaining kind to the environment.