Kind Lips makes 100% natural + organic high quality lip balm that reminds us to #SaySomethingKind when applied! 20% of profits are given to prevent bullying. Our story goes a little something like this... A funny thing happened when we set out to create the lip balm of all lip balms. As we formulated, reformulated, perfected and re-perfected, we realized something: our lips, the ones that need to be cared for every day, are the very things that help us care for those around us, including friends and family and even perfect strangers. So, our hope for Kind Lips isn't just to become your gotta-have, nourishing lip balm, but that whenever you pick up a tube, you'll remember to lay it on thick: the good stuff for your lips and the day-making words for everyone around you! A BALM IS BORN Our founder, Joshua launched Kind Lips in 2017, but the story really began when he was a young boy. Growing up his lips always seemed to be drying out. His mother (the best mother of all time) gave him Vaseline to help with the constant dryness and so began Joshua's obsession with lip balms.Throughout life Joshua had searched supermarket shelves and boutique counters in pursuit of the perfect lip balm. Each tube and jar left one disappointment after another. Finally, he decided to do something about it. In the winter of 2016 Joshua began an obsession with learning what others were putting in their balms and the purpose of each ingredient. Knowing this tube not only served as a reminder to be kind, but also that the balm needed to be kind for lips, Joshua began mixing the 100% natural and organic ingredients on his stove over the next few months on Friday and Saturday evenings. Believing less is more, he set out to chef a balm with the highest quality ingredients that would continually leave lips hydrated and kissable!