GENTLE EVERYDAY CLEANSER - The Matcha Hemp Hydrating Cleanser is designed to protect and nourish the skin barrier while restoring hydration and antioxidants, now in a convenient duo. Unlike traditional cleansers that leave your skin feeling tight, this gentle formula effectively cleanses without stripping the skin, ensuring a hydrated and comfortable feel. It challenges the idea that a super clean face must mean super tight skin, proving that a cleanser can be both effective and gentle. | WHY IS IT DIFFERENT - The Matcha Hemp Hydrating Cleanser gently lifts away dirt, makeup, SPF, and water-based impurities while deeply cleansing the skin without leaving it dry or tight. It helps maintain a healthy skin barrier by preserving the natural lipids and oils your skin needs. Designed for all skin types, it’s especially beneficial for dry, sensitive skin. | HOW TO USE - Apply a dime-sized amount to damp skin and gently massage in circular motions. Rinse thoroughly with lukewarm water and pat dry. Use it as the first step in your skincare routine, both morning and night. This cleanser is suitable for all skin types, especially dry and sensitive skin. | KIND TO SKIN AND THE PLANET - We're PETA-certified, which means we never test on animals, and all our products are vegan, free from any animal-derived ingredients. We also care deeply about the environment, so we use recyclable packaging to reduce our ecological footprint. | KRAVEBEAUTY - KraveBeauty was founded in 2017 by skincare expert Liah Yoo, who started the brand to simplify the overwhelming world of skincare. We focus on creating timeless products that work in harmony with the skin, promoting a "less is more" approach with a focus on sustainability, rejecting fast-paced production and trend-driven products. Our mission is to prioritize people and the planet over profits, encouraging a mindful and intentional approach to skincare. | The color and texture of Matcha Hemp Hydrating Cleanser may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and it does not impact the efficacy of the formula.