LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

24 HOUR BUILDABLE FULL COVERAGE - Foundation with a flawless, natural matte finish & lightweight, breathable feel. Transfer & humidity resistant. | INCLUSIVE SHADE RANGE: Available in 50 shades across fair, light, medium, medium-to-deep, and deep intensities. | SUITABLE FOR SENSITIVE SKIN: Teint Idole Ultra Wear Foundation is made for all skin tones and skin types, even sensitive skin. | FORMULA: Now infused with Hyaluronic Acid, Moringa seed extract, Vitamin E and Prebiotics for skin smoothing benefits. | FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

24 HOUR BUILDABLE FULL COVERAGE - Foundation with a flawless, natural matte finish & lightweight, breathable feel. Transfer & humidity resistant. | INCLUSIVE SHADE RANGE: Available in 50 shades across fair, light, medium, medium-to-deep, and deep intensities. | SUITABLE FOR SENSITIVE SKIN: Teint Idole Ultra Wear Foundation is made for all skin tones and skin types, even sensitive skin. | FORMULA: Now infused with Hyaluronic Acid, Moringa seed extract, Vitamin E and Prebiotics for skin smoothing benefits. | FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

LONG-LASTING FOUNDATION - This full coverage buildable foundation seamlessly leaves your skin with a flawless natural-matte finish that is lightweight and breathable. Waterproof and humidity resistant, this humidity resistant foundation is powered by Advanced Airwear Technology which gives you transfer-proof coverage that is long lasting, all day and night. | AVAILABLE IN 50 SHADES - Available in 50 shades for all skin types. Deep foundation shades were enhanced by the pigment Ultra Marine Blue, resulting in pure, deep shades without a gray cast. For olive skin tones, the pigment Chromium Oxide Green was used to create shades that aren’t too yellow or orange. | FOR ALL SKIN TYPES - Suitable for all skin types, including sensitive skin. Fragrance-free, formulated without mineral oils, non-comedogenic, and tested under Dermatological Control. | HOW TO APPLY - pply Teint Idole Ultra Wear Foundation with your favorite makeup tool. Apply with a brush for maximum coverage and a flawless result. Apply with a damp sponge for medium-to-full coverage with a dewy finish. Apply with fingers for the lightest application and a barely-there natural makeup look. | PRO TIP - Prep your skin with Advanced Génifique Face Serum for added hydration. For a long lasting wear and a smoother canvas, apply oil-free La Base Pro primer. For a radiant makeup finish, mix a drop of Advanced Génifique Face Serum or your favorite moisturizer with your foundation before applying.

24 HOUR BUILDABLE FULL COVERAGE - Foundation with a flawless, natural matte finish & lightweight, breathable feel. Transfer & humidity resistant. | INCLUSIVE SHADE RANGE: Available in 50 shades across fair, light, medium, medium-to-deep, and deep intensities. | SUITABLE FOR SENSITIVE SKIN: Teint Idole Ultra Wear Foundation is made for all skin tones and skin types, even sensitive skin. | FORMULA: Now infused with Hyaluronic Acid, Moringa seed extract, Vitamin E and Prebiotics for skin smoothing benefits. | FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.