UP TO 18 HOURS OF COMFORT, LUMINOUS CREAM FINISH & SILKY FEEL. | LONG-LASTING & SMUDGE RESISTANT. Each lipstick has an ultra-creamy texture which glides seamlessly over the lips and sets to a smudge resistant lip color with no bleeding into the lip line. | NEWLY RENOVATED. Our renovated L’Absolu Rouge Cream Lipstick is enriched with 30% moisturizing rose balm and hyaluronic acid to provide lips with up to 18 hours of comfort and 8 hours of hydration. | HOW TO APPLY: Turn the applicator on its side & apply the lipstick onto the center of your lips and smooth outwards. | FRANCE HAS A WORD FOR BEAUTY: LANCÔME. Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.