Lash Application - Takes 10 minutes for up to 10 days of flawlessly natural wear. Please remember to stock up on glues before the weather reaches below-freezing temperatures in your area. We have tested other formulas, but so far, non-freezing equals non-lasting, and we aren willing to compromise. We appreciate your understanding. Avoid pumping the applicators and tightly close the cap after use to maximize product lifetime. Keep out of extreme temperatures. What Sets Us Apart? Underlash application. Apply in 10 minutes. Wear overnight. Lasts up to 10 days. Waterproof. Low cost per application. To beauty and gender norms, we say ""no thank you."" You are your own artist here. We encourage you to explore, experiment, and create looks to seduce yourself. This is more than a beauty brand. It's a rallying cry for every facet of you. Named after San Franciscoàstreet art hub, Lilac St. embodies fearless expression and nonconformity. Transformation at Your Fingertips - Our indulgent, lifelike, and comfortable products ignite that crush-on-yourself feeling, making every day an opportunity to embrace your inner fire. 10-minute application and lash-loving formulas thoughtfully designed to be resilient like you. Wear for up to ten days.