FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditi1r seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50plusbold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from, fading-defying superior preference, to bold, stylish Feria, and gray-coverage from Excellence creme . | LONG LASTING HAIR COLOR: Get beautiful color from the L'Oreal Paris hair color, permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.