Non-drip. Superior gray coverage. 100% Long lasting gray coverage. Protects even the most fragile hair. Protective Pre-Color serum - Protects fragile hair. Nothing protects better, nothing covers gray better, time after time (Compared to each leading competitor's top selling brand.) Before: Protective Pre-Color Serum treats fragile areas of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Excellence's extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better. Non-drip creme wraps every strand. After: Multi-Dose After-Color Conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% Perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. Color Results Guide: The shade chart suggests the color results you will get with 7G. Your color results will vary depending on your natural hair color. Special Advice: More Than 50% Gray Hair - Your results will be slightly lighter-looking than in the Color Results Guide. Red Hair - Your color results will be Golden Red. Black Hair - This shade is not recommended. This shade has a gold tone that will enhance warmth that is naturally found in your hair. This Kit Contains: Protective Color Creme; Protective Creme Developer; Protective Ceramide-Protein Conditioner; Insert; Salon Gloves; Exclusive Applicolor Comb; Protective Pre-Color Serum.