Our 1st Hair color for Mature Hair | Layered-Tones, Flattering Color | Fuller, Thicker-looking Hair | Grays beautifully blended

ANTI-AGING FACE CREAM MOISTURIZER: This anti-aging retinol face cream addresses multiple signs of aging skin in just 1 week: reduces wrinkles, re-firms contours, brightens skin, smooths skin roughness and deeply hydrates for younger-looking skin | RETINOL MOISTURIZER CREAM FOR FACE: Formulated with 3 top recommended ingredients: Pro-Retinol, Hyaluronic Acid and Vitamin C. Pro Retinol reduces wrinkles and firms skin. Hyaluronic Acid hydrates and plumps skin. Vitamin C boosts radiance and evens tone. | HYDRATION FACE CREAM WITH RETINOL: Gift your skin a daily dose of hydration from Revitalift anti-wrinkle retinol night cream to provide your skin essential moisture to keep skin hydrated and healthy. | FOR EVERYDAY USE: Smooth this intensive cream until thoroughly absorbed. Use as a day or night cream for face and neck. Because this retinol cream for face visibly smooths skin texture, it wears well under makeup and can be used as a primer. | Packaging and formula may vary. We recently improved our formula with new ingredients, a new fragrance, a new texture and added better results. Always read the ingredient list on the product label before use.

A collection of beautiful trend shades ranging from light pastels to bright vivids for use on platinum, light and medium blondes, bleached or highlighted hair | Our semi-permanent hair color is created with pure dyes in a conditioning hair mask so it’s quick and easy to apply - Once complete, the color gradually fades the more you shampoo | Gentle, vegan formulas with no animal derived ingredients or byproducts - No mixing, no ammonia, no peroxide | Try mixing and matching different shades to create the perfect rainbow hair, mermaid hair, galaxy hair, festival hair or Halloween look that turns heads everywhere you go | Semi-permanent hair color is the best way to experiment with different shades before you fully commit to a permanent color you love

Take it to the matte with 16 gorgeously rich and creamy L’Oreal Paris Colour Riche Matte Lipstick shades | Colour Riche Matte Lipstick combines our most luxuriously rich matte lipcolor with intensely rich hydration | With this L’Oreal matte lipstick, your lips are kept soft and smooth with a creamy feel for a comfortable wear | With a spectrum of gorgeous shades from bold to nearly nude, Color Riche Matte Lipstick offers shades that are perfect for every look and any occasion | For a bolder look, prime and line lips first with Colour Riche Matte Lip Liner - Fill in lips entirely with the lip liner, then apply Colour Riche Matte Lipstick on top

5 carefully crafted nudes. Endless color combinations | Silky formula with an ultra-precise makeup designer brush | More than your everyday nude lip look

5 carefully crafted reds. Endless color combinations | Silky formula with an ultra-precise makeup designer brush | More than your everyday red lip look

INFALLIBLE PRO GLOW CONCEALER can sculpt and highlight features while you correct and conceal imperfections; The lightweight, ultra-blendable longwear concealer allows you to customize your glow with luminous buildable coverage that lasts up to 16 hrs. | INFALLIBLE FACE MAKEUP: Everything from the Infallible foundations, contour kits, and powders are professionally formulated for an expert look that lasts for hours on end, so you get color, definition and coverage that lasts. | THE FOUNDATION OF YOUR LOOK: From BB creams to blush, L'Oréal face makeup has everything you need; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup for enhanced, defined features. | BECAUSE YOU'RE WORTH IT: L'Oréal Paris helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more. | PERFECT TO PAIR WITH: Try with our Infallible Pro Glow Foundation for illuminated medium coverage and hydration.

LUMI Shimmerista is a loose highlighting powder that illuminates your complexion to create a natural glow with a prismatic finish | The lightweight formula blends seamlessly into skin, allowing the light to naturally reflect from the high points of your face and body | The ultra-fine highlighting powder is available in two universal shades that can be worn by all skin tones | LUMI Shimmerista can be used to highlight cheekbones, inner corners of the eye, and collarbones and shoulders | Shade Moonlight provides an icy, cool iridescent glow - Shade Sunlight provides a rose gold, iridescent glow

ELNETT SATIN EXTRA STRONG HOLD HAIR SPRAY is a long-lasting, brushable hairspray with a clean, soft finish; Never stiff or crunchy, Elnett controls flyaways, holds curls, and resists humidity all day long. | EXTRA STRONG HAIR SPRAY: This humidity-resistant, long lasting, firm hairspray for women and men locks hairstyles in place for hours, without leaving hair hard or flaky; Disappears with the stroke of a brush. | HOW WILL YOU STYLE IT? Whether your style is curly, wavy or straight, this extra strong hold hairspray holds your look in place for hours, whether you need to slick strays into place, hold an updo, or preserve your curls. | ELNETT comes in a variety of sizes and formulations for all hair types; Available in Extra Strong Hold, Travel Size hairspray, Extra Strong Hold for Color-Treated Hair, Unscented, Extra Strong Hold Precious Oil for Dry, Damaged Hair and Strong Hold. | COMPLETE THE LOOK: Wash first with EverPure Sulfate Free Shampoo and Conditioner

Conditioner for dry, lifeless hair | Eliminates dryness in just 1 wash when you use the complete system of shampoo, conditioner, and treatment | With Luscious, Lightweight Oils | Deep nourishment without the weight | L'Oreal Paris Hair Expert is now L'Oreal Paris Elvive - new look, same amazing formula

Sulfate-free, thickening tonic energizes the scalp and deeply penetrates hair fiber to help promote stronger hair that looks thicker and denser | Formulated with L'Oreal's patented Amino Acid Complex, which helps weak, thinning hair to look thicker while caring for the scalp | For hair that needs extra strength and volume | Sulfate-free; paraben-free; 100% vegan | Net Wt. 5.1 oz.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

RADIANT HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes, and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting radiance; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence Creme hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

GRAY COVERAGE HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays, it's called Excellence for a reason. | EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color, treat yourself to Excellence hair color. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

Layered tones, flattering color | Fuller, thicker-looking hair | For mature hair

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. | MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde and smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion and the latest trends, no salon appointment required. | L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. | L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

TOTAL REPAIR 5 DAMAGE ERASING BALM: - This hair mask for damaged hair instantly repairs 5 signs of damage - split ends, weakness, roughness, dullness, and dehydration | DAMAGE REPAIRING HAIR MASK: Elvive Total Repair 5 Damage-Erasing Balm Hair Mask System repairs up to 1 year of damage to hair's smoothness in just 1 use | PROTEIN, ALMOND + CERAMIDE: This hair mask infused with almond, protein and ceramide to reverse damage to hair's smoothness with daily use of the Total Repair 5 shampoo and hair balm system | ELVIVE TOTAL REPAIR 5 SYSTEM: For best results, use with Total Repair 5 system; After using Total Repair 5 Shampoo, apply this damage erasing hair mask to wet hair and massage through to ends; Leave on for 3-5 minutes; Rinse. | L'Oreal ELVIVE shampoos, conditioners, and treatments help to revive all forms of hair damage; Whether it’s from heat styling, color processing or dryness, Elvive has powerful treatments formulated with superior technology.

L'OREAL PARIS INFALLIBLE PRO-MATTE FOUNDATION: Lightweight and creamy, foundation goes on smooth with a demi-matte finish that lasts up to 24 hours, hiding imperfections for a smooth, clear complexion. | AIR-LIGHT MATTE-FINISH FOUNDATION MAKEUP: For a matte finish that won't fall flat, apply with fingers, makeup sponge, or foundation brush, starting at the center of the face and blending toward the jaw and hairline. | THE FOUNDATION OF YOUR LOOK: From natural to full coverage, L'Oréal Paris face makeup has what you need for a smooth, even finish. Highlight to illuminate, use concealer to hide imperfections or use contouring makeup for enhanced, defined features. | BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more. | PERFECT TO PAIR WITH: L'Oreal Paris Infallible Pro Matte Lock Longwear Face Primer. Pro Matte-Lock Primer smoothes skin to perfect your complexion and prime your face for a better makeup application.

The light infusing face primer enlightens complexion, instantly illuminates, and prolongs the wear of any makeup look | A unique light liquid formula, Magic Lumi primer blends seamlessly into skin to boost its liveliness and luminosity | Magic Lumi primer works on all skin types and tones to smooth texture, minimize the appearance of pores, and even tone for a natural-looking, flawless complexion | Wear on its own for a supple, dewy look, wear under or mix it with your foundation for an all over radiant finish, or dab it on key areas as a highlighter | For a soft, candlelit effect, dab Magic Lumi Light Infusing Primer onto freshly moisturized cheeks, forehead, nose and chin, then blend

TEMPORARY ROOT COVER SPRAY: Our Magic Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide free. | COLORED HAIR SPRAY FOR GRAY ROOTS: Perfect for in-between color or salon visits, Magic Root quickly gives coverage to grey roots within seconds; Lasts until your next shampoo. | ROOT TOUCH UP SOLUTIONS: Just a few pesky, scattered grays? Try our Precision Pen; For more gray coverage, use Magic Root Cover Up, the #1 root concealer in the world; For longer lasting gray coverage, use Root Rescue 10-minute permanent root kit. | MATCH YOUR L'OREAL PARIS HAIR COLOR: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

TEMPORARY ROOT COVER SPRAY: Our Magic Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide free | COLORED HAIR SPRAY FOR GRAY ROOTS: Perfect for in between color or salon visits, Magic Root quickly gives coverage to grey roots within seconds; Lasts until your next shampoo | ROOT TOUCH UP SOLUTIONS: Just a few pesky, scattered grays? Try our Precision Pen; For more gray coverage, use Magic Root Cover Up, the #1 root concealer in the world; For longer lasting gray coverage, use Root Rescue 10 minute permanent root kit | MATCH YOUR L'OREAL PARIS HAIR COLOR: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

TEMPORARY ROOT COVER SPRAY: Our Magic Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide free. | COLORED HAIR SPRAY FOR GRAY ROOTS: Perfect for in-between color or salon visits, Magic Root quickly gives coverage to grey roots within seconds; Lasts until your next shampoo. | ROOT TOUCH UP SOLUTIONS: Just a few pesky, scattered grays? Try our Precision Pen; For more gray coverage, use Magic Root Cover Up, the #1 root concealer in the world; For longer lasting gray coverage, use Root Rescue 10-minute permanent root kit. | MATCH YOUR L'OREAL PARIS HAIR COLOR: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings. | LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

This 10 minute permanent hair color kit gives beautiful, even gray coverage that lasts several weeks | Perfect for covering grays between salon appointments and at-home colorings, Magic Root Rescue matches any shade including professional salon colors from dark brown to light blonde | Low ammonia color gel with built in conditioning and an aromatic scent, Magic Root Rescue includes a quick precision brush that allows you to part hair and apply dye fast and easy | For best results and the most seamless color, Root Rescue is recommended for root regrowth less than one inch in length | No uneven touch-ups, just beautiful color from root to tip - No time to wait 10 minutes- Try Magic Root rescue to cover gray roots

This 10 minute permanent hair color kit gives beautiful, even gray coverage that lasts several weeks | Perfect for covering grays between salon appointments and at-home colorings, Magic Root Rescue matches any shade including professional salon colors from dark brown to light blonde | Low ammonia color gel with built in conditioning and an aromatic scent, Magic Root Rescue includes a quick precision brush that allows you to part hair and apply dye fast and easy | For best results and the most seamless color, Root Rescue is recommended for root regrowth less than one inch in length | No uneven touch-ups, just beautiful color from root to tip - No time to wait 10 minutes- Try Magic Root rescue to cover gray roots

INFALLIBLE NEVER FAIL SMUDGE-PROOF EYELINER: Mechanical pencil eyeliner with built in sharpener is formulated to glide on easily and stay put for up to 16hrs; This rich, creamy eye pencil delivers long-lasting fade-proof color | NEVER FAIL EYE LINER: Glides on to create classic to bold eye designs to compliment any mood or occasion; Use the built-in sharpener and smudge to optimize pencil tip for versatile eye looks. | CREATE YOUR PERFECT EYE MAKEUP LOOK with our collection of Voluminous mascaras, achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color | BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more | PERFECT TO PAIR WITH: Voluminous Original Volume Building Mascara, uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness