VISIBLY REDUCE WRINKLES, EVEN DEEP WRINKLES. Revitalift Derm Intensives Night Serum with 0.3% Pure Retinol is our most potent and has our highest concentration of Pure Retinol. So effective, in a clinical study, 100% of women showed reduction in wrinkles, even deep ones*. This serum is free of fragrance, silicone and parabens and was validated by an external panel of dermatologists**. WHAT IS PURE RETINOL? Pure Retinol is a top dermatologist recommended anti-aging ingredient proven to fight key signs of aging such as wrinkles, even deep ones. With many retinols available in skincare, look for those that say PURE. WHY CHOOSE PURE RETINOL? Pure retinol-considered to be the most potent form of retinol-is known to be more effective than retinol derivatives, but it degrades over time. This patent-pending night serum was specially formulated to remain very stable. What does this mean? It is potent and effective from the first drop to the last - giving you powerful anti-aging results with continued use. SEE VISIBLE RESULTS. After day 1, skin feels moisturized and texture feels more refined. Overtime, wrinkles and deep wrinkles are visibly reduced, skin is smoother, and complexion is brighter. This serum is allergy tested, absorbs quickly, and does not clog pores. STARTING A PURE RETINOL ROUTINE. This product contains high potency retinol which may cause initial redness, tingling or dryness which is normal even if you've used Retinol before. Your skin may need time to get used to this powerful serum, so it?s important to introduce it gradually. Use a couple of times a week at first and slowly move to nightly use. Read product carton before use. SPF LOTION REMINDER. When using retinol products, always use an SPF Lotion in the morning, such as Revitalift Triple Power SPF 30 Lotion. *Results based on a 12-week clinical study of women aged 35-75 when used as directed. **An external panel of dermatologists validated that Revitalift Derm Intensives serums uphold strict formulation standards and reviewed independent clinical testing results and protocols.