"Love's Baby Soft Cologne Mist Original Fragrance By Dana Classic Fragrances Love’s Baby Soft made its debut in 1974. The soft, powdery scent, in its classic “bullet” shape pink bottle, soon became the fragrance icon of the ’70s. With the rise of interest in past pop culture trends, Love’s is being rediscovered by new generations. As soft and gentle as a kiss. It speaks in a powdery whisper, and is as cool and fresh as a gentle summer breeze. Everybody loves LOVE’S! - Love's Baby Soft fresh perfume spray for teens - Love's Baby Soft pink perfume PROUD PARFUMIER FOUNDED IN 1921 The House of Dana was formally established in Barcelona, Spain in 1932. Founder Javier Serra collected all the best ingredients, artists and distributors, and was set to compete with the best in the world. With great success in releasing its first ever perfume (and one of the first perfumes in the Oriental fragrance category), DANA went on to release a string of nearly 50 original perfumes through the 1950's. Among the best known in the world are Tabu, 20 Carats, Canoe, Emir, Platine, Sirocco Donna, Voodoo, Priorite, Imposible, and the remarkably well-received Ambush perfume."