The Perfect Look - LumiQuest SoftBox makes better photos by diffusing the light with the flash in the direct flash position; Super easy to use and install; UltraStrap, the most secure non-adhesive mounting strap on the market, it included, both fit most cameras and looks great | Improve Flash Photography Images - LumiQuest SoftBox softens the flash light and evenly distributes it as it passes through a center-weighted, frosted diffuser; Get better, more realistic colors and impress everyone with your photographs | Effective and Durable - The SoftBox was designed with durability in mind; Soft boxes are perfect for fast setup situations and locations where you need the most flash control possible while maintaining the softest light | Universal and Travel Friendly - LumiQuest SoftBox with UltraStrap is suitable for photographers on the go and people who love to travel around the world; Designed to be universal, it does not block the exposure sensors of the auto focus assist beams on most flashes; Folds flat to approximately 5" x 7" | About Us - LumiQuest began 30 years ago with one goal in mind: to help photographers create images beyond their wildest dreams; LumiQuest bounce and diffusion devices serve to improve flash photography for millions of professionals and serious amateurs around the world