HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

REFRESH COLOR & TONE: Refresh tone and existing color in 5 minutes, while conditioning your hair with luxurious & effortless Madison Reed Color Therapy Hair Mask. Powered by positively charged SmartDye Technology, this restorative hair treatment deposits temporary color where your hair needs it most, toning & enhancing color while adding intense hydration. | INTENSELY HYDRATING TREATMENT: Formulated with hair-loving nutrients argan oil to restore shine, and keratin and ginseng root extract to strengthen & fortify, our ultra-hydrating hair mask leaves your hair soft, hydrated and healthy-looking. 100% Sulfate-Free, Paraben-Free, Ammonia-Free & Cruelty-Free. | COLOR DEPOSITING HAIR MASK: Madison Reed Color Therapy in Zucca works best on blonde, brunette, or auburn hair, and adds copper golden tones to refresh & enhance color. Not intended for gray coverage. | EASY TO USE: Use this in-shower treatment for just 5 minutes in place of conditioner after every other shampoo or 2-3 times per week to maintain color. The more often you use it, the more color is deposited. There are approximately 4 applications per tube. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results -never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair-it has been shown to actually improve the condition of your hair according to an independent clinical study. | KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | LONG-LASTING 100% GRAY COVERAGE: Expertly mixed maximum coverage cream color formulated with extra pigment to cover stubborn grays-never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades. | INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values-everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.