REFRESH COLOR & TONE: Refresh tone and existing color in 5 minutes, while conditioning your hair with luxurious & effortless Madison Reed Color Therapy Hair Mask. Powered by positively charged SmartDye Technology, this restorative hair treatment deposits temporary color where your hair needs it most, toning & enhancing color while adding intense hydration. | INTENSELY HYDRATING TREATMENT: Formulated with hair-loving nutrients argan oil to restore shine, and keratin and ginseng root extract to strengthen & fortify, our ultra-hydrating hair mask leaves your hair soft, hydrated and healthy-looking. 100% Sulfate-Free, Paraben-Free, Ammonia-Free & Cruelty-Free. | COLOR DEPOSITING HAIR MASK: Madison Reed Color Therapy in Zucca works best on blonde, brunette, or auburn hair, and adds copper golden tones to refresh & enhance color. Not intended for gray coverage. | EASY TO USE: Use this in-shower treatment for just 5 minutes in place of conditioner after every other shampoo or 2-3 times per week to maintain color. The more often you use it, the more color is deposited. There are approximately 4 applications per tube. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.