TOUCH-UP ROOTS AND GRAYS: Perfect for covering roots and grays to extend time between salon appointments and full hair color applications. Root Perfection blends seamlessly with existing salon hair color shades to give you three more weeks of beautiful, even gray coverage. | AMMONIA-FREE 100% GRAY COVERAGE: Root Perfection is a cream-based permanent color that delivers 100% gray coverage. Infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh smells or odors and no harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free. | APPLY IN 10 MINUTES: Conceal and rescue your roots for three weeks in just ten minutes. Contains just enough product to cover the most visible grays and roots along your hairline and part line. Not intended to fully cover roots and grays all over head. | TWO APPLICATIONS PER KIT: Always have your roots covered! Kit contains two applications of: Hair Color Cream, Color Activator, Color Therapy Conditioning Hair Mask, cleansing wipes, two pairs of gloves, plus one reusable mixing bowl and one reusable application brush. | ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community.