MANIC PANIC Vampire Red Classic High Voltage Semi Permanent Hair Color Cream is a deep, blood red hair dye that can give burgundy tones to virgin, unbleached hair. For best results, we recommend lightening hair to light level 8 blonde or lighter. The Classic High Voltage line of semi-permanent hair color conditioning creams from MANIC PANIC feature a range of over 50 colors that bring out bold, vivid looks for all hair types. This line of Vegan, semi-permanent hair color creams are free from parabens, gluten, ammonia, PPD, resorcinol and phthalates so you can feel good about changing up your look without any risks. Each one of our products is PETA accredited, made in the USA and tested on celebrities - not animals. And, this ready-to-use, no-mix red hair dye fades gradually with each shampoo, lasting from 4 to 6 weeks. For best results, we recommend lightening hair to light level 8 blonde or lighter using MANIC PANIC Flash Lightning Bleach Kits. Then, brighten your mane within minutes with this red hair color for men and women from MANIC PANIC. Hair dye results do vary, though, based on base color, porosity and hair type. Avoid using on hair with more than 10% grey coverage and read the instructions included with the products. MANIC PANIC originated in 1977 as one of the first products sold at the Bespoke Boutique on St. MarkàPlace in NYC. The vivid shades, tints and hues stemmed from punk rock pioneers Tish and Snooky Bellomo, who transformed the beauty brand into a leading hair color revolution still going strong 40 years later. Tish and Snooky don just sell MANIC PANIC hair dye, they live it as they continue to perform regularly and showcase their vivid hair color on stage with legendary rock and roll acts. The New York native sisters, dubbed as the artha Stewarts of Punk Rock"elieve in not only sharing colorful hair dye shades but also sharing a portion of their profits by donating 15% of MANIC PANICàannual profits to various charities.