Maybelline New York Green Edition Mega Mousse Mascara delivers big, buildable volume that is lightweight and wears all day. WHY DO WE CALL IT GREEN EDITION? Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high performing products that are designed with all the world’s inhabitants in mind, but most importantly: you. That’s why Green Edition is built on 4 pillars: (1) formulas that contain a minimum of 70% natural-origin ingredients*, (2) formulas that are vegan, meaning they have no animal-derived ingredients, (3) formulas that are clean, meaning they don’t contain certain ingredients some consumers are trying to avoid**, and (4) packaging that includes a mix of new and recycled materials. That’s high performing makeup, committed to a better world. *We consider an ingredient to be natural-origin if it‘s unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source. The remaining ingredients ensure its sensoriality and color cosmetic performance. **Clean formula means that we choose to formulate this product without parabens and mineral oil, ingredients that are included on a list of many that some consumers are seeking to avoid.