LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color! | WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow. | VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals. | TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day. | WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.