NOURISHING LIP PLUMPING GLOSS: America's favorite lip plumper!* The sheer, creamy formula in this lip plumper is infused with the best ingredients to smooth and fill lips. Features a lip maximizing applicator to deliver a silky, sheer finish in one swipe.*Nielsen US x AOC, last 52 weeks ending 8/11/18. | AVAILABLE IN 16 SHADES: Choose from 16 addictively refreshing lip colors ranging from neutrals to pretty pinks to get softer, fuller-looking lips and complete your natural look. | CRUELTY-FREE BEAUTY: The non-sticky formula in this lip plumping gloss includes natural peptides to stimulate collagen and Hyaluronic Acid to fill and smooth lips over time. Never tested on animals. | TIPS & TRICKS: Begin at the Cupid's bow and glide the applicator across lips in a crisscross pattern, then along the outer corners, and then on the bottom lip. | WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.