Long-Lasting Matte Finish: Achieve a stunning matte finish that stands the test of time, our long-lasting high-impact formula ensures that your lips stay vibrant and bold for hours on end, empowering you to take on whatever the day brings with confidence, just reapply after eating | Lightweight Matte Lipstick: Experience the perfect blend of comfort and color. Our non-drying featherlight formula, infused with shea butter, glides like a gloss and delivers a smooth, matte finish that keeps your lips hydrated and nourished all day long | Waterproof Confidence: Dive into life without worrying about smudges or fading, our waterproof formula ensures your lip color stays put. After applying lipstick, allow it to completely dry before closing your mouth and touching your lips so that the color stays on longer and prevents smudging | Paraben, Mica, Talc, and Gluten-Free: Embrace worry-free beauty with our matte liquid lipstick that's paraben-free, mica-free, talc-free, and gluten-free, catering to your health-conscious choices. Designed and formulated in the USA, and manufactured in a GMP-certified facility, our cosmetics are safe to use on all skin types | True Beauty is Guilt-Free: Vegan & Cruelty-Free: Embrace your values with our vegan and cruelty-free lipstick. We believe in beauty without compromise, providing you with a guilt-free option that aligns with your ethical lifestyle choices | Easy to apply: Apply the lipstick using short strokes and filling your entire lips. After applying lipstick, allow it to completely dry before closing your mouth and touching your lips so that the color stays on longer and prevents smudging. Easy to remove: use your choice of oil (we love coconut oil). Note: The consumption of oil-based food or lip gloss toppers could potentially compromise the durability of the long-lasting wear