SALON QUALITY HAIR COLOR: For over 20 years, we have collaborated with professional hairdressers to create the most natural at-home hair coloring experience. The result is a gentle, easy to use hair dye that delivers gorgeous natural hair colors. For the best outcome, we recommend coloring your hair up to a maximum of 2 shades lighter or darker than your natural hair color. | LONG-LASTING AND 100% GRAY COVERAGE: To ensure 100% coverage, we've made our hair colors cream-based. This makes it easy for you to apply evenly to both the roots and lengths. The thick cream ensures a consistent coloring process and prevents the dye from dripping. Say goodbye to discolored towels and shirts, and hello to vibrant hair! | HAIR COLORS WITH NATURAL INGREDIENTS: Our permanent hair color is infused with the best ingredients for your hair: argan oil, aloe vera, and shea butter, designed to make your hair healthy, shiny, and vibrant. The hair dye is made without the usual harsh chemicals, ensuring it is 100% ammonia-free, alcohol-free, paraben-free, SLS-free, and silicone-free. | ALL YOU NEED IN A HAIR DYE KIT: Our coloring kit includes color cream, color activator, and after coloring treatment, along with gloves neatly packaged inside the booklet with an easy 5-step guide to follow. The coloring process only takes 30 minutes, without any unpleasant scent or irritation to your skin or scalp. Choose between 20 shades. | VEGAN AND CRUELTY-FREE: Our commitment to cruelty-free practices means none of our hair colors are tested on animals, and all are derived from vegan ingredients. With NATURIGIN hair dye, you're not only caring for yourself but also for the world around you.