SALON FRESH COLOR…EVERY DAY! EASY IN THE SHOWER. Meet No Fade Fresh Bond Rebuilding Semi-Permanent Direct Dye High Color Depositing Shampoos and Conditioners, the ultimate solution for at-home hair color and color care. Use between permanent hair color applications to keep color fresh. Owned, created and perfected by professional hair colorists, based on salon technology for color-treated hair. WHY LIVE WITH HAIR COLOR FADE, when you can have vibrant, shinier, healthier hair color? | CREATE THE PERFECT COLOR Easy in the shower with just a 2-5 minute shampoo, no commitment. KEEP COLOR VIBRANT when used right after fresh color for a natural, smooth, glossy finish and healthy, fade-free color. RETONE, USE AS A TONING GLOSS TO GIVE COLOR A BOOST, refresh or correct color that has already faded. REPEAT shampoo for even more color intensity. EXCELLENT VALUE. UP TO 8 APPLICATIONS PER BOTTLE. | COLOR, CLEANSE AND REPAIR YOUR HAIR. All our high-lather, sulfate-free shampoos have BondHeal bond repair proprietary technology to rebuild bonds in the hair from the inside out, strengthening hair and reducing breakage to heal the damaging effects from bleach and hair color. | PLANT-BASED CLEAN BEAUTY HAIR COLOR. Our shampoos use active cleansing ingredients made from plant-based COCONUT & PALM to cleanse and hydrate the hair. We are Vegan, Cruelty-Free & PETA Certified. Our products are free of harsh chemicals, sulfates, parabens, gluten, mineral oil, phthalates, ammonia, peroxide. No animal testing ever, and best of all--NO DAMAGE. All colors are dye safety tested and compliant. Made in the USA. | HAIR COLOR THAT’S GOOD FOR YOU AND THE PLANET We are changing the way consumers think about hair color and the planet with our sustainably sourced plant-based ingredients. We are opening-up transparency and conversation around hair color and hair color dyes, bringing better products to you that are healthier for our planet. We continue to elevate our clean beauty hair color standards and planet positive goals.