Product DescriptionTruly gentle and effective, our baby bath wash with high moisture formula nourishes and conditions delicate skin and hair without stripping away its natural moisture. Boasts of its soap-free formula that cleanses well while caring for newborns and babies with sensitive skin. This baby body wash and shampoo is specially made with provitamin B and Vitamin E, to rebalance skin's pH, and keep hair healthy and shiny. And everyone adores its unique, yummy smell that lasts throughout the day. Our safe and effective baby soap sensitive skin is absolutely ideal for your lovely babies. It's proudly made of a gentle plant-based formula, Hypoallergenic, Pediatrician-tested, Dermatologist-tested, Cruelty-free, Non-toxic, and Made in USA. On top of all that, it arrives in a beautiful signature bottle.DIRECTIONS:Pour a small amount of our natural baby wash into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.CAUTION:For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.brand storyNoodle & Boo is the premier leader in luxury maternity and baby skin care. Noodle & Boo products are made in the USA with only the finest ingredients, and are safe and gentle enough to be used on newborns and during pregnancy.