EASY, NO-SQUEEZY SOLUTION Little hands love squeezable juice boxes & food pouches. They support self-feeding and developing motor skills, and even cause & effect relationships (they squeeze & the apple sauce appears). The Problem is the mess they create when purees and juices don't make it into the baby's mouth. You've experienced the worst of it - blueberry puree, yogurt, fruit juice all over the place. It's frustrating & time-consuming. That's why we designed the squeeze-proof Flipping Holder for self-feeding & easy cleaning. Use it upright for food pouches, upside down for juices. Even more, because kids are crafty and figured out how to access the pouches in the holder, we listened to your feedback and now added a bottom closure that covers the opening while your kid enjoys pouches and juices. The Flipping Holder ORIGINAL is a single-piece hard encasement for food pouches, drink boxes and juice pouches. It has an open bottom without cover that allows an adult to easily help the child move food toward the top of the food pouch. BEST FOR GROWING BABES - USA-made - Dishwasher safe - Food-safe polypropylene - Free of BPA, DEHP, and lead - Multipurpose, travel-friendly design - Hard, slender holder with 2 curved handles DOES IT LOCK FOOD POUCHES IN? Yes! The Flipping Holder has a convenient open bottom for inserting a closed food pouch, and then the pouch top locks onto the patented curved slot at the top of the holder. That small slot locks the pouches into place.